Blue Ocean Strategy
(inbunden)How To Create Uncontested Market Space And Make The Competition Irrelevant
av W Chan Kim
- Format:
- Inbunden (hardback)
- Utgiven:
- 2005-01-01
- Språk:
- Engelska
With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?
(McGraw-Hill)
Passar bra ihop
|
De som köpt den här boken har ofta också köpt Lords of Strategy (inbunden) av Walter Kiechel Iii | |||
|
Pris för båda:
396:-Köp
|
Fler böcker av W Chan Kim
|
Der Blaue Ozean als StrategieW Chan Kim, Renée Mauborgne (inbunden) |
|
235:- Köp
|
Kundrecensioner
Bloggat om Blue Ocean Strategy
Övrig information
W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and an advisory member for the European Union. Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management and a Fellow of the World Economic Forum. Together, they have written for the Wall Street Journal, New York Times, and Financial Times, and their Harvard Business Review articles have sold over 500,000 reprints. They were selected for Thinkers 50, the global ranking of business thinkers, and The Sunday Times (London) called them two of Europe's brightest business thinkers!Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy. They split their time between New York and Fontainebleau, France.
(McGraw-Hill)
