The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
(häftad)How Google And Its Rivals Revwrote the Rules of Business And Transformed Our Culture
av John Battelle
Bloggar
- Format:
- Häftad (trade paper)
- Utgiven:
- 2006-10-01
- Språk:
- Engelska
Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.
(Ingram)
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