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aIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.a<br> a"The New York Times" <br> aCase studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.a<br> a"BusinessWeek" <br> aA truly fabulous read.a<br> aMarketingSherpa.com <br> a"Competition Demystified" is a brilliant challenge to Michael Porteras "Competitive Strategy,"a<br> aSylvia Nasar <br> "Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"<br> a"The Toronto Globe and Mail"