Whats the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and womens rights movements? What fundamental choice put General Motors and Toyota on vastly different paths?
Ori Brafman and Rod Beckstrom have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. "The Starfish and the Spider" explores what happens when starfish take on spiders and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.
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aOne of those delightful business books that transcend the genrea<br> a"Boston Globe" <br> a"The Starfish and the Spider," like "Blink, The Tipping Point," and "The Wisdom of Crowds" before it, showed me a provocative new way to look at the world and at business. Itas also fun to read!a<br> aRobin Wolaner, author of "Naked in the Boardroom" <br> aA must read. Starfish are changing the face of business and society. This page-turner is provocative and compelling.a<br> aJ. David Martin, CEO of YPO International