Design Elements: A Graphical Style Manual

The graphic design equivalent to Strunk & White's The Elements of Style



This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.



Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.



This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples.

(Computer Bookshops Limited)

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Timothy Samara is a graphic designer and educator. His fifteen-year career includes a diverse project history, from branding systems and user interfaces to books, animation and architectural work. He is the author of Making and Breaking the Grid, Typography Workbook, Publication Workbook and Type Style Finder, all from Rockport Publishers. He lives in New York, USA.

(Computer Bookshops Limited)

Chapter 1: Form And Space
Chapter 2: Color Fundamentals
Chapter 3: Choosing And Using Type
Chapter 4: The World Of Image
Chapter 5: Putting It All Together

(Computer Bookshops Limited)