The Steve Jobs Way

In this title, a former senior VP of Apple Computer reveals the 'real' Steve Jobs and the mysteries of his innovative management style. Learn from the risks, rewards and failures Jobs experienced, directly from a key figure and insider of those adventures. From product development meetings to design labs, through executive boardroom showdowns to the world outside of Silicon Valley, this is the real Steve Jobs: the true story of the 'Boy Genius' who transformed technology and our world - the way we work, play and communicate. Told from the perspective of a person who has known Jobs for over 30 years, and full of exclusive interviews with many of the key figures in Apple Computer's history, friends and foes of Jobs alike - this book unfolds not only the Steve Jobs you won't see on stages but also reveals and deeply explores his management and leadership principles. From the Apple II to the Macintosh to Jobs' stunning fall from grace through his rebirth atop Apple, to Pixar, the iPod, iPhone, iPad and much more, "The Steve Jobs Way" reveals real-life examples of Jobs' leadership challenges and triumphs, helping readers apply these principles to their own lives and careers. Written in partnership with William L. Simon, author or the bestselling iCon, "The Steve Jobs Way" is not only the most revealing Steve Jobs biography ever written, it's the 'how to be like Steve' book readers have been waiting for.

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Jay Elliot has more than 30 years operations experience with such corporate giants as IBM, Intel and Apple Computer. He served as the Senior Vice President of Apple Computer, responsible for all corporate operations and corporate business planning, reporting directly to Steve Jobs. As a member of the Macintosh organization Jay helped Steve develop the Macintosh computer from development to introduction. During his tenure at Apple sales grew from $150 million to more than $3 billion.Jay is currently the CEO, Founder of software company Nuvel, Inc. and was previously the Founder and Chairman of Migo Software, Inc. a mobility software company, and inventor of its flagship product, Migo.Jay lives in California. William L Simon is the author of numerous New York Times bestsellers, including iCON (Wiley 2005), which is currently the bestselling Steve Jobs biography. He is also the author, along with the 'world's most infamous hacker' Kevin Mitnick, of the bestsellers The Art of Deception and The Art of Intrusion. He lives in Los Angeles.

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