The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

av Jacquelyn A Ottman  (häftad, 2011)

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  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 256
  • Utg.datum: 2011-02-28
  • Förlag: Berrett-Koehler
  • Illustrationer: figures
  • Dimensioner: 228 x 146 x 19 mm
  • Vikt: 385 g
  • Antal komponenter: 1
  • ISBN: 9781605098661

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Ottman's done it again. Jacquelyn doesn't just have her finger on the pulse of green marketing, she is the pulse. She cuts the ubiquity of green marketing with the unique perspective of experience in this marketplace. Read this book and you're up to speed. -John Rooks, Author of "More Than Promote - A Monkeywrencher's Guide to Authentic Marketing." Jacquelyn Ottman has yet again written an indispensable book about green marketing. The New Rules of Green Marketing not only provides valuable insights to the current and shifting marketing landscape, but also provides a blueprint of how to use these new rules to achieve business success...a must read for every marketer. -Jennifer Kaplan, author of "Greening Your Small Business." "The New Rules of Green Marketing" should serve as the definitive text for any organization that is looking to brand itself or its products as green or sustainable. Jacquie s innovation driven insights will help organizations derive real and genuine strategic advantage from their green marketing initiatives. -David Rinard, Director Global Environmental Performance, Steelcase Inc. Jacquie Ottman takes her 25 years of experience in Green Marketing and gives insightful data and helpful checklists for practitioners in the field. The demand for green products is mainstream and companies better be paying attention! -Shelley Zimmer, Environmental Initiatives Manager, HP. Jacquie Ottman was one of the first to open up our consciousness for going green in her earlier book. Now she can demonstrate the strong payoffs to all of us consumers, producers, retailers by going green. Hurrah for this book showing how going green pays off in delivering a triple bottom line -- profits, people, and planet. -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management/Northwestern University "

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Jacquelyn Ottman, presdent of J. Ottman Consulting, has been working with green businesses for over twenty years. Ottman helped launch the EPA s Energy Star, SmartWay, and Design for Environment eco-labels and is currently assisting in the launch of the USDA s BioBased label. She is the author of Green Marketing."