The B Corp Handbook: How to Use Business as a Force for Good

"The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. "B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor with which traditional economic theory says entrepreneurs seek profit." --Daniel Pink, New York Times bestselling author of To Sell Is Human and Drive "The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment--at the same time. Ryan shows that there does not have to be any trade-off between being profitable and creating positive social change." --Suzanne DiBianca, President, Salesforce.com Foundation "I think B Corporations will make more profits than other types of companies." --Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor, Yale University "I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore--this is the future." --Yvon Chouinard, founder of Patagonia

Ryan Honeyman is the founder of Honeyman Sustainability Consulting, a certified B corporation. He is a LEED AP in in Existing Buildings Operations and was formerly sustainability manager for Seneca Center, overseeing a green initiative in 38 facilities. He writes frequently on sustainability topics and leads a local gathering of Bay Area B Corps. Ryan holds a B.A. from the University of California, Santa Cruz, and an M.Sc. from the London School of Economics. The Foreword authors are the co-founders of B Lab: Jay Cohen Gilbert, Bart Houlahan, and Andrew Kassoy.