Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple
(häftad)av L Kahney
Bloggar
- Format:
- Häftad (paperback)
- Utgiven:
- 2009-03-01
- Språk:
- Engelska
Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, has turned his personality into a business philosophy. This New York Times bestseller reveals how he does it.
It is hard to believe that the same man revolutionized computers in the 1970s and 1980s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and put digital music on the map in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and bad behaviour are legendary. Inside Steves Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets that underlie his success.
In Inside Steves Brain, Kahney distils the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worlds most powerful brands. The result is a unique book: part biography and part leadership guide, impossible to put down.
It is hard to believe that the same man revolutionized computers in the 1970s and 1980s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and put digital music on the map in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and bad behaviour are legendary. Inside Steves Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets that underlie his success.
In Inside Steves Brain, Kahney distils the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worlds most powerful brands. The result is a unique book: part biography and part leadership guide, impossible to put down.
(Computer Bookshops Limited)
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"* 'A fresh and novel perspective... Apple is all about messianic zeal, as any of its millions of devotees will attest. Kahney has produced a rich, essential read for them to get inside Jobs' head and discover what makes Apple insanely great.' Jon Swartz, USA Today"
(Computer Bookshops Limited)
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Övrig information
Leander Kahney is news editor for Wired.com and primary author of its popular Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod. As a reporter and editor, Kahney has covered Apple for more than a dozen years.
(Computer Bookshops Limited)
