Global Hollywood: No. 2

Why is Hollywood so successful? Overwhelming almost every other national cinema and virtually extinguishing foreign cinema in the multicultural United States, Hollywood seems powerful around the globe. This book draws from political economy, cultural studies, and cultural policy analysis to highlight the material factors underlining this apparent artistic success. <br>This new edition brings the arguments completely up-to-date by taking into consideration important developments such as 9/11, shifts in the exchange rate, transformations in U.S. foreign policy, and significant developments in trade agreements, consumer technology, and ownership regimes. Each chapter has been substantially revised, and major new sections on India and China have been added.

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Toby Miller is Professor of English, Sociology, and Women's Studies and Chair of the Program in Media and Performance at the University of California, Riverside and author ofTechnologies of Truth (1998) and The Avengers (1997). Nitin Govil is Assistant Professor of Media Studies and Sociology at the University of Virginia. John McMurria is Assistant Professor of Communications at DePaul University in Chicago. Richard Maxwell is Professor and Chair of Media Studies at Queens College, City University of New York. Ting Wang is a doctoral student in the Department of Radio, Television & Film at Northwestern University.

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Chapter One: Global History, Hollywood History, Cultural Imperialism, Globalisation = Laissez-Faire Hollywood? Chapter Two: The New International Division of Cultural Labour Chapter Three: Co-Producing Hollywood Chapter Four: Hollywood's Global Rights Chapter Five: Distribution, Marketing and Exhibition Chapter Six: Audiences

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