"'Every so often someone writes a book about an obscure subject and uses it to illuminate the rest of the world... this is one of the best' (William Leith, Evening Standard) 'After being walked through these stories, it's difficult to even look at a cereal packet in the same way again' (Observer) 'This is a smart, funny, accessible book that does for typography what Truss's Eats, Shoots & Leaves did for punctuation' (New York Times)"
Simon Garfield is the author of a dozen acclaimed books of non-fiction, including the bestsellers Just My Type - a Book about Fonts and Our Hidden Lives, the edited diaries from the Mass Observation Archive. He lives in London and St Ives, with a strange miscellany of maps lining the walls.