McQuail's Mass Communication Theory (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
632
Utgivningsdatum
2010-02-18
Upplaga
6
Förlag
SAGE Publications Ltd
Illustrationer
illustrations
Dimensioner
222 x 184 x 38 mm
Vikt
1111 g
Antal komponenter
1
Komponenter
,
ISBN
9781849202923

McQuail's Mass Communication Theory

av Denis McQuail
(2 röster)  |  Läs 1 recension
Häftad,  Engelska, 2010-02-18

Slutsåld

"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."

- Mark Deuze, Indiana University and Leiden University

"This is a unique work tested by time and generations of students around the world - North, South, East and West."

- Kaarle Nordenstreng, University of Tampere

"McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."

- Anders Hansen, University of Leicester

With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.

It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Unmatched in coverage and used across the globe, this book includes:
  • Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects
  • New boxed case studies on key research publications, to familiarize students with the critical research texts in the field
  • Definitions, examples, and illustrations throughout to bring abstract concepts to life.
McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
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Kundrecensioner

Det finns 1 recension av McQuail's Mass Communication Theory. Har du också läst boken? Om du har köpt den på Bokus.com vill vi gärna höra vad du tyckte om den! Sätt ditt betyg »
  1. Bra. Överskådlig. Fördjupad. Trögläst....
    Moshe Peretz (Malmö), 6 juni 2013

    Bra. Överskådlig. Fördjupad. Trögläst. Referenslitteratur. Trist. Rolig. Intressant. Fantastisk.

    Väldigt varierad. Många stunder har jag tyckt att McQuail är ett geni. Lika många gånger har jag ansett honom vara en imbecill.

    Tyckte du att den här recensionen var till hjälp?

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Recensioner i media

Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly
Philip Schlesinger
University of Glasgow



Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time
Mark Deuze
Indiana University and Leiden University



This is a unique work tested by time and generations of students around the world - North, South, East and West
Kaarle Nordenstreng
University of Tampere

Övrig information

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail's Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

Innehållsförteckning

PART ONE: PRELIMINARIES Introduction The Rise of the Media PART TWO: THEORIES Concepts and Models for Mass Communication Theory of Media and Theory of Society Mass Communication and Culture New Media - New Theory? Normative Theory of Media and Society PART THREE: STRUCTURES Media Structure and Performance: Principles and Accountability Media Economics and Governance Global Mass Communication PART FOUR: ORGANIZATIONS The Media Organization: Pressures and Demands The Production of Media Culture PART FIVE: CONTENT Media Content: Issues, Concepts and Methods of Analysis Media Genres and Texts PART SIX: AUDIENCES Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and Models of Media Effects Social-Cultural Effects News, Public Opinion and Political Communication EPILOGUE The Future of Mass Communication

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