Search

The rise of Google is one of the most amazing stories. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. This book explains the phenomenon.

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Bli först med att recensera och betygsätt boken Search - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

"The Search is a fascinating story of the original and rapid rise of Google and the industry it leads..At once exhilarating and frightening." Sir Arthur C. Clarke, Times Higher Education Supplement "A highly readable account of Google's astonishing rise"The Economist "A compelling glimpse of the search industry's early years.....Full of colour from first-hand interviews, it helps answer the basic question: How did Google jump so far ahead in this seemingly obvious bonanza of a market?" Business Week "A brilliant business book. All searchers should read it." Walter Isaacson, CEO of the Aspen Institute; former editor of Time"

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John Battelle is a cofounder of Wired and the founder of The Industry Standard as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder and chairman of Federated Media Publishing,Inc. He lives in Kentfield, California, where he's a visiting professor at the University of California-Berkeley Graduate School of Journalism. Visit Battelle's blog at www.battellemedia.com

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