Involving Customers in New Service Development
(inbunden)av Bo Edvardsson, Anders Gustafsson, Per Kristensson
- Format:
- Inbunden (hardback)
- Utgiven:
- 2006-10-01
- Språk:
- Engelska
(Bookdata)
Fler böcker av författarna
TjänstegarantierBo Edvardsson, Patrik Larsson (häftad) |
Kritisk utredningsmetodik: begrepp, principer och fe...Bo Edvardsson (häftad) |
Marknadsföring i tjänsteekonominPer Echeverri, Bo Edvardsson (inbunden) |
Values-based Service for Sustainable BusinessBo Edvardsson, Bo Enquist (häftad) | |||
|
270:- Köp
|
325:- Köp
|
518:- Köp
|
252:- Köp
|
Kundrecensioner
Bloggat om Involving Customers in New Service Development
Innehållsförteckning
Process of Customer Interaction in New Service Development (I Alam); The Role of the Customer in the Development Process (B Sanden et al.); Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance (U Mannervik & R Ramirez); Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach (E Gummesson); New Service Development: Learning from and with Customers (B Sanden et al.); Managing Ideas that are Unthinkable in Advance: A Matter of How and Where You Ask (P Kristensson); Learning from Experiments Involving Users in Service Innovation (P R Magnusson); Customer Involvement -- Lessons Learned: A Study of Three Customer Involvement Projects at Volvo Cars (F Dahlsten); Service Encounter Analysis Based on Customer Retrospection (P Echeverri); How to Better Learn from Users (H Bjorkman); Video-Based Methodology: Capturing Real-Time Perceptions of Customer Processes (P Echeverri); Customer-Oriented Service Engineering as a Success Factor -- Findings of Case Studies of Customer Integration in the Service Development Process (R Nagele); Service Innovation, User Involvement and Intellectual Property Management (C Hipp & C Herstatt); Customer and Supplier Involvement in New Service Development (F Hull et al.).
(Bookdata)