How to Build Any Product or Line into a World-class Brand
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Köp båda 2 för 390 krThe 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense * Independent *
Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury.