Confessions of an Advertising Man

av David Ogilvy (häftad, 2011)

Pris: 132:-

Skickas inom 3-6 vardagar.

Fri frakt vid beställning på minst 99 kr för privatpersoner i Sverige -

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else". Ogilvy was an expert in management. If you aspire to be a good manager in any kind of business then this is a must read. His views are timeless and form a blueprint for good practice in business. Confessions of an Advertising Man is the standard introduction to advertising, written in the bracingly robust style that has become the Ogilvy hallmark.

(Bookdata)

Passar bra ihop

De som köpt den här boken har ofta också köpt Made to Stick (häftad) av Dan Heath, Chip Heath

Pris för båda:

221:-Lägg i varukorgen

Kundrecensioner

Bli först att betygsätta och recensera boken Confessions of an Advertising Man - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Confessions of an Advertising Man (häftad)

Fler böcker inom

Häftad (paperback)
Språk: Engelska
Antal sidor: 194
Utg.datum: 2011-09-01
Upplaga: New edition.
Förlag: Southbank Publishing
Medarbetare: Parker, Sir Alan
Dimensioner: 241 x 158 x 19 mm
Vikt: 317 g
Antal komponenter: 1
ISBN: 9781904915379

Fler böcker av David Ogilvy

Visa alla böcker av David Ogilvy


Ogilvy on Advertising David Ogilvy Häftad 168:-		An Autobiography David Ogilvy Inbunden 220:-		The Unpublished David Ogilvy David Ogilvy Häftad 132:-		A Catalogue of Several Libraries of Books, Comprehen... David Ogilvy 174:-

Recensioner i media

"[A] book every entrepreneur should take the time to read." --Yahoo! Voice

(Bookdata)

Bloggat om Confessions of an Advertising Man

Övrig information

David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.

(Bookdata)