Confessions of an Advertising Man

av David Ogilvy  (häftad, 2011)

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Confessions of an Advertising Man + Made to Stick
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Confessions of an Advertising Man (häftad)
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  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 194
  • Utg.datum: 2011-09-01
  • Upplaga: New edition.
  • Förlag: Southbank Publishing
  • Medarbetare: Parker, Sir Alan
  • Dimensioner: 241 x 158 x 19 mm
  • Vikt: 317 g
  • Antal komponenter: 1
  • ISBN: 9781904915379

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"[A] book every entrepreneur should take the time to read." --Yahoo! Voice

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Övrig information

David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.