Truth About Ikea

Synonymous with affordability, sustainability and minimalist design, IKEA's products are a staple feature of households all over the globe. Surprisingly, the firm has largely escaped any sort of moral scrutiny or serious examination of its much-vaunted environmental claims. That is, until now. In "IKEA", insider Johan Stenebo reveals in close-up detail how the flatpack giant falls short of its green ideals, the nepotism and murky financial dealings behind Sweden's iconic flat-pack export. Casting an insider's eye over the practical application of the 'IKEA philosophy', Stenebo shows exactly where reality falls short of the presentation.

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'Stung.' Financial Times 'The wholesome Scandinavian image of furniture and lifestyle giant Ikea has been rudely shaken.' Independent '[A] shocking tell-all book - Johan Stenebo was the closest collaborator of IKEA founder Ingvar Kamprad.' Der Spiegel online 'A long overdue expose - sensational.' Goteborgs Posten

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Johan Stenebo was an IKEA director for two decades, managing stores in Germany and the UK, and close to Ingvar Kamprad, IKEA's founder, and, latterly, heading up IKEA's environmentally-conscious subsidiary GreenTech. This is his first book.

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Foreword The rise and fall of IKEA UK Introduction Ingvar Kamprad 1 The man and the myth 2 The secret behind IKEA The company 3 The IKEA-machine 4 The Suppliers 5 'The product range - our identity' 6 The store - the stronghold of commercial forces 7 The IKEA-culture The future 8 The winds of change 9 The world's richest man? 10 A good company? 11 The Kamprad monarchy Afterword Appendix:: The testament of a furniture dealer

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