The Fundamentals of Illustration Revised

After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today's illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work. Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into the world of professional illustration.

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Lawrence Zeegen is an illustrator, educator, and writer. As Head of the School of Communication Design, Kingston University, UK, he leads undergraduate and postgraduate courses in animation, filmmaking, graphic design, illustration and screen design for film and TV. Lawrence has lectured and spoken at conferences, institutions and design events nationally and internationally. He contributes regularly to numerous magazines and publications and has published several books on the subject of illustration. Formed in 1998, Crush is a creative agency working with a diverse range of clients from international names to niche markets.

(Computer Bookshops Limited)

Communicating ideas

The medium is the message

From outcomes to outlets

Making it happen

Production

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