Mid-Century Ads (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
720
Utgivningsdatum
2013-03-11
Förlag
Taschen GmbH
Medarbetare
Heller, Steven (contributions)
Illustratör/Fotograf
zahlreiche farbige Abbildungen
Illustrationer
chiefly Illustrations (cheifly col.), col. maps
Dimensioner
351 x 257 x 81 mm
Vikt
5879 g
Antal komponenter
2
Komponenter
Contains 2 hardbacks
ISBN
9783836528344

Mid-Century Ads

Advertising from the Mad Men Era

(1 röst)
Inbunden,  Engelska, 2013-03-11

Slutsåld

Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.
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"If you're a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection." * Huffingtonpost.com *

Övrig information

Steven Heller, co-chair of the School of Visual Arts MFA Design / Designer as Entrepreneur program, writes "The Daily Heller" for printmag.com and is author or editor of more than 190 books on graphic design, editorial illustration, and political art. Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN's Surfing, Los Angeles. Portrait of a City, California Crazy and the All-American Ads series.