Data Mining Techniques

Marketing, Sales and Customer Support

av Michael Berry, Gordon Linoff. Inbunden, 1997

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 (inbunden)
  • Inbunden (Hardback)
  • Språk: Engelska
  • Antal sidor: 464
  • Utg.datum: 1997-06-01
  • Förlag: John Wiley & Sons Inc
  • Medarbetare: Linoff, Gordon
  • Illustrationer: Illustrations
  • Dimensioner: 232 x 190 x 22 mm
  • Vikt: 815 g
  • Antal komponenter: 1
  • ISBN: 9780471179801

Recensioner i media

"The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions." (Fathbrain.com; Ganthead.com, 9/01)

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Övrig information

MICHAEL J. A. BERRY and GORDON LINOFF are principals at MRJ Technology Solutions, a Pennsylvania-based firm specializing in data warehousing and data mining for business applications. They also conduct seminars on data mining for Fortune 100 companies.

Innehållsförteckning

Why Data Mining? The Virtuous Cycle of Data Mining. The Virtuous Cycle in Practice. What Can Data Mining Do? Data Mining Methodology. Measuring the Effectiveness of Data Mining. Overview of Data Mining Techniques. Market Basket Analysis. Memory-Based Reasoning. Automatic Cluster Detection. Link Analysis. Decision Trees. Artificial Neural Networks. Genetic Algorithms. Data Mining and the Corporate Data Warehouse. Where Does OLAP Fit In? Choosing the Right Tool for the Job. Putting Data Mining to Work. Recommended Reading. Index.