Visar resultat för..."robert cialdini"
1 112 kr
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For an undergraduate introductory level course in social psychology.
Social Psychology: Goals in Interaction reveals the motives behind social behavior—why people love, hate, lead, and follow, for example- and bridges the person and the social situation.
A unique integrated approach to social behavior: What do terrorist bombings, testosterone, one-minute “hurry dates,” Facebook, and political smear campaigns have to do with one another? Social Psychology textbooks typically provide a laundry list of interesting, but disconnected facts and theories. This standard approach grabs interest but falls short as a way to learn. Kenrick, Neuberg, and Cialdini instead provide an integrative approach, one that both builds upon traditional lessons learned by the field and pushes those lessons to the cutting-edge. By organizing each chapter around the two broad questions–“What are the goals that underlie the behavior in question?” and “What factors in the person and the situation connect to each goal?” –the book presents the discipline as a coherent framework for understanding human behavior. Expanding he integrative theme in this edition, KNC highlights social psychology as the ultimate bridge discipline– connectingthe different findings and theories of social psychology, exploring the field’s links to other areas of psychology (e.g., clinical, organizational, and neuroscience), and bridging to other important academic disciplines (e.g., anthropology, biology, economics, medicine, and law).
Opening mysteries: Each chapter begins with a mystery, designed not only to grab student interest, but also to organize the ensuing discussion of scientific research: Why did the beautiful and talented artist Frida Kahlo fall for the much older, and much less attractive, Diego Rivera, and then tolerate his numerous extramarital affairs? What psychological forces led the Dalai Lama, the most exalted personage in Tibet, to forge a lifelong friendship with a foreign vagabond openly scorned by Tibetan peasants? Why would a boy falsely confess to murdering his own mother?
The latest scholarship, engaging writing, engrossing real-world stories and the authors' strengths as renowned researchers and expert teachers, all come together to make the fifth edition of Social Psychology: Goals in Interaction an accessible and engaging read for students, while providing a modern and cohesive approach for their teachers.
Check out the authors' website! www.knc5.com/Ad_Psych
141 kr
180 kr
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The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimedbestseller, Robert CialdiniNew York Timesbestselling author ofPre-Suasionand the seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you dont have to be a scientist to learn how to use this science.
Youll learn Cialdinis Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderand just as importantly, youll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdinis Principles of Persuasion:
Reciprocation Commitment and Consistency
Social Proof
Liking Authority Scarcity
Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdinis 35 years of evidence-based, peer-reviewed scientific researchincluding a three-year field study on what leads people to changeInfluenceis a comprehensive guide to using these principles to move others in your direction.
122 kr
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655 kr
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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
159 kr
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962 kr
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259 kr
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165 kr
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428 kr
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517 kr
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Accesso per 12 mesi a Pearson eTextbook, la versione digitale del testo, arricchita da funzionalità che ne favoriscono l’accessibilità e consentono di:
effettuare lettura audio digitalizzata inserire note e segnalibri, anche su smartphone e tablet generare flashcard cercare parole o concetti nel testo modificare carattere e colore dello sfondo tradurre porzioni di testo in 100+ linguePearson eTextbook è integrato da AI Study Tool, uno strumento di intelligenza artificiale che offre supporto immediato per generare:
spiegazioni e approfondimenti riassunti personalizzati per un ripasso più efficace quiz interattivi per verificare la preparazioneInfluencia (Influence, the Psychology of Persuasion): La Psicología de la Persuasión (the Persuasion Psychology)
245 kr
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297 kr
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233 kr
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160 kr
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131 kr
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123 kr
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163 kr
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157 kr
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Everybody Matters
The Extraordinary Power of Caring for Your People Like Family
122 kr
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Little Book of Yes
How to win friends, boost your confidence and persuade others
89 kr
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214 kr
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2 053 kr
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809 kr
Skickas inom 10-15 vardagar
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
301 kr
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HBR's 10 Must Reads for New Managers (with bonus article "How Managers Become Leaders" by Michael D. Watkins) (HBR's 10 Must Reads)
219 kr
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150 kr
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HBR's 10 Must Reads for New Managers (with bonus article "How Managers Become Leaders" by Michael D. Watkins) (HBR's 10 Must Reads)
520 kr
Skickas inom 3-6 vardagar
HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
520 kr
Skickas inom 3-6 vardagar
432 kr
Skickas inom 3-6 vardagar