Andy Maslen – författare

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:-Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider industry-Storytelling and content marketing-The impact of evolving channels like mobile and social mediaPractical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:-Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider industry-Storytelling and content marketing-The impact of evolving channels like mobile and social mediaPractical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

THEY'VE FAKED YOUR CHILD'S DEATH. AND IF YOU DON'T GIVE THEM WHAT THEY WANT, THEY'LL MAKE IT A REALITY.Things have been difficult for Annie since her husband left; her teenage daughter, Isla, has become a ghost of her former self. Annie's terrified that Isla might do something desperate, and she'll lose her, too. So when Annie receives a video of herself crying at Isla's funeral, her blood runs cold.Confused and horrified, Annie races upstairs to check on Isla, who is alive and well. The video has been faked. But who sent it and what do they want?One dark truth soon becomes clear: Annie is the latest in a string of parents being blackmailed, and Isla will be killed if Annie goes to the police or if she fails to give the sender what they want. Annie has a deadly choice: comply with the demands, or try to unmask the dangerous criminal.Your Child Next is a thrilling and unputdownable novel that asks you how far you'd go to protect the ones you love. Perfect for fans of Harlan Coben and Steve Cavanagh.Read what everyone is saying about Your Child Next:'Grips from the very first page and doesn't let go until the final twist... A captivating, heart-pounding psychological thriller... Will keep you up at night. Highly recommended... I loved it.' Reader Review, ⭐⭐⭐⭐⭐'Literally couldn't put it down it was fantastic' Reader Review, ⭐⭐⭐⭐⭐'W.O.W, what a fantastic read. It had me on the edge of my seat and my heart racing... Every parent's nightmare... Explosive... Highly recommend.' Reader Review, ⭐⭐⭐⭐⭐'Fast-paced, exhilarating and full of hold-your-breath moments.' Reader Review, ⭐⭐⭐⭐⭐'I was holding my breath, cheering them on and yelling at them to run all at the same time... Non-stop action and will have you turning the pages... A rollercoaster of a read.' Reader Review, ⭐⭐⭐⭐⭐'I got really involved in the story... An absolute page turner.' Reader Review, ⭐⭐⭐⭐⭐'Wow!! What a chilling thriller!... Great suspense... fantastic characters, and some crazy twists and turns!... I highly recommend reading this book!' Reader Review, ⭐⭐⭐⭐⭐'Oh this was so good... So good I read it in one sitting' Reader Review, ⭐⭐⭐⭐⭐'What a unique storyline. I really loved it and could not put it down' Reader Review, ⭐⭐⭐⭐⭐'An intense, action-packed, edge-of-the-seat thriller' Reader Review, ⭐⭐⭐⭐⭐

A country manor. Two murders. Multiple suspects. Can DI Ford solve the case before his own dark past is exposed?After a dog walker discovers human remains in a badger sett in the idyllic Salisbury countryside, DI Ford is called in to lead the ensuing murder investigation. When a second victim turns up in a nearby pond, Ford is determined to find the connection.Both victims met their fate near the sprawling Alverchalke Estate, ancestral home of a decorated war hero and his family. One was a dogged eco-activist and vocal critic of Lord Baverstock. The other was a petty criminal and poacher, youngest brother of a notorious local crime family. Certain that there’s more to this case than trespassing, Ford and Dr Hannah Fellowes race to find the hidden link. But when one victim’s family threatens to expose Ford’s own dark secret, the ticking clock becomes a time bomb.Still consumed by guilt over his part in his wife’s tragic accident and struggling to raise the teenage son he lied to, Ford now finds himself losing control of the investigation. Can he work with Hannah to solve the case while privately fighting off the attempted blackmail? Or have his demons finally caught up with him?

Suicide or murder? DI Ford is sure there’s a killer to catch, but time is running out.A young female soldier is found on Salisbury Plain, her throat cut and a bloody knife in her dead hand. Everyone assumes that she killed herself. But something doesn’t feel right to DI Ford; the whole scene seems staged. Convinced of foul play, and despite fierce opposition from the army brass and his own superiors, Ford launches a murder investigation.Years on from his wife’s death, Ford is still struggling with guilt and whether or not to tell his son the truth about what really happened. When his CSI partner confronts him about the tragedy, he knows he has to confess sooner or later. But the living can wait; the dead are calling. With the victim’s regiment due to deploy to Somalia, taking any suspects and evidence with them, Ford has just days to apprehend the killer.His career on the line and his relationship with his son in the balance, Ford has to work fast if he is going to bring justice to the dead—and closure to the living.

Detective Ford has a cold-blooded killer to catch. But can he escape his own dark secrets?Barely a month since his promotion to Inspector, DI Ford is called in to investigate the murder of a young nurse and her son in a small flat in Salisbury. There are few clues, and no apparent motive, but Ford can sense that there’s a serial killer at work. After all, he knows from brutal personal experience how killers cover their tracks…It’s been six years since Ford lost his wife in a climbing accident—an accident he caused. He is desperate to keep the truth hidden, especially from his son, Sam. But Ford’s new partner, Dr Hannah Fellowes, is a crime scene investigator with a ruthlessly analytical mind, and as they work together to track down the killer, his crippling guilt is compounded by fear of exposure.When instinct leads him towards a high-profile suspect, his superiors’ warnings just make him more determined to connect impulse and fact. But can Ford hold it all together—the case, his life—long enough to stop the killer?

She thought he was gone. She was wrong.Fifteen years ago, a serial killer was on a rampage murdering young women in Middlehampton. Then, suddenly, the killings stopped, and the murderer was never found…So when the body of another young woman is found bearing the twisted killer’s unique hallmark—the overpowering stench of lavender and an origami heart—DS Kat Ballantyne knows this can only mean one thing: the killer is back.For Kat, whose best friend was the killer’s last victim all those years ago, this is deeply personal. She’ll stop at nothing to prevent more women dying and bring her friend’s murderer to justice. But the scent has gone cold once before. Kat will need all the help she can get in her investigation as she hunts down leads and encounters dead ends and horrifying twists.With time running out, can she finally crack the case and put a stop to the killings—or will she be the next victim?

For DS Kat Ballantyne, finding the murderer might mean looking closer to home.DS Kat Ballantyne is still reeling from a revelation that turned life as she knew it upside down. But when a dog walker discovers the body of a woman among the standing stones known locally as the Three Sisters, there’s no time to focus on her own troubles. Kat is drawn back to work to investigate.At first, the death appears to be an accident. But then Kat discovers an infinity symbol branded onto the dead woman’s abdomen. She’s convinced there’s a vicious killer at large. Still juggling her turbulent private life with her professional duty, she begins to dig into the victim’s past. There, she uncovers shocking secrets and several potential suspects.When a second woman is found killed in similar circumstances, Kat needs answers fast. Does she have a serial killer on her hands? Or is the perpetrator motivated by something more personal? What connects the victims? And can she catch the killer before anyone else turns up dead?

Her career on the line and an innocent woman charged with murder. Can she save them both?As bogus corruption charges loom over her, DS Kat Ballantyne finds herself deskbound and stuck with cold cases. Her hated boss, DI Carver, has given her just one week to explain how £50,000 found its way into her bank account. If she can’t, she’ll be lucky to have a desk at all.Then a close friend calls her from a murder scene, claiming to have strangled a local gangster’s wife. Kat has no choice but to disobey orders and investigate. Despite overwhelming forensic evidence supporting her friend’s confession, something still doesn’t add up…With the clock against her, can Kat unmask her unwelcome benefactor, save her career and find the real killer before an innocent woman pays the ultimate price?

A famous victim. A locked room. Dark secrets. For DS Ballantyne, murder isn’t black and white.DS Kat Ballantyne came to the crime-writing festival for an escape. Instead she’s walked straight into a murder scene.Moments before he’s due on stage, a famous novelist is found dead in a locked room. It looks like natural causes, but Kat sees tiny clues that suggest murder. As she investigates, she uncovers literary rivalries, personal vendettas and hidden agendas. Is there anyone who didn’t have a motive to murder Mark Swift?As the case takes a turn for the darker, Kat finds herself in a world where the line between right and wrong is blurred. Can she bring Swift’s killer to justice? And, if so, should she?

A journalist’s final words lead Kat Ballantyne into a deadly game of power, corruption and terror.A bomb threat at Middlehampton’s Powerhouse music venue sends DS Kat Ballantyne spiralling into a nightmare—her husband and son are inside. As the city reels in terror, Kat fights to keep her family safe while being pulled into another deadly case that may well be connected…A journalist investigating a controversial football club takeover makes a chilling 999 call before collapsing. Hours later, he’s dead. His apparent murder marks the beginning of a dangerous trail of corruption leading to a foreign royal family. Or is the killer closer to home? With a murder to solve, a terrorist plot unfolding and rival agencies vying for supremacy, Kat must untangle the truth before it’s too late.Justice always comes at a price—and this time, it could cost her everything.

How do you stop a killer no one believes exists?DS Kat Ballantyne wants to know why a perfect girl like Rosie Duggan would jump to her death from a multistorey car park.Everyone is saying she took her own life. But Kat is unconvinced. Girls like Rosie—bright, popular, well adjusted, and with her whole life ahead of her—don’t fall from tall buildings.Unless someone pushes them.When a second student dies the same way, Kat is the only one asking the hard questions.As she digs deeper, a disturbing pattern begins to emerge. With loyalties fracturing and powerful enemies circling, shocking DNA evidence leads to a surprising suspect.But has Kat really found the killer? Or has she just been played?