Byron Sharp - Böcker

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How...

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illu...

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Ce best-seller signé Byron Sharp bouscule les idées reçues et établit fermement, pour tous les marketeurs, les nouvelles règles de la croissance des marques. Les véritables effets de la publicité, des promotions, des programmes de fidélité...Sharp...

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How...

Läs mer »