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Böcker av Douglas Holt

Sökningen gav 7 träffar.

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  1. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

    av Douglas Holt, Douglas Cameron

    E-bok, Engelska, 2010-10-28, ISBN 9780191615207

    Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than inno...

    251 kr
    Laddas ned direkt
  2. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

    av Douglas Holt, Douglas Cameron

    E-bok, Engelska, 2010-10-28, ISBN 9780191616334

    Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than inno...

    251 kr
    Laddas ned direkt
  3. Cultural Strategy

    av Douglas Holt

    Inbunden, Engelska, 2010-10-28, ISBN 9780199587407

    Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Da...

    664 kr
    Skickas inom 2-5 vardagar.
  4. Cultural Strategy

    av Douglas Holt

    Häftad, Engelska, 2012-08-23, ISBN 9780199655854

    Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Da...

    235 kr
    Skickas inom 5-8 vardagar.
  5. Experimental Economics

    av Douglas D Davis, Charles A Holt

    Inbunden, Engelska, 1992-12-01, ISBN 9780691043173

    A small but increasing number of economists have begun to use laboratory experiments to evaluate economic propositions under carefully controlled conditions. Experimental Economics is the first comprehensive treatment of this rapidly growing area ...

    1311 kr
    Skickas inom 5-8 vardagar.
  6. The Consumer Society Reader

    av Juliet B Schor, Douglas B Holt

    Häftad, Engelska, 2000-01-01, ISBN 9781565845985

    A unique and definitive reader of our national passion -- "buying stuff" -- and its consequences for American society.

    304 kr
    Skickas inom 2-5 vardagar.
  7. How Brands Become Icons

    av Douglas B Holt

    Inbunden, Engelska, 2004-10-01, ISBN 9781578517749

    iconic brands (ie: coca-cola, volkswagon, corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the worlds most enduring brands into a new approach ca...

    306 kr
    Skickas inom 2-5 vardagar.