Frank Rose – författare

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Psychologists, economists, advertising and marketing mavens—for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet stories are key to how we comprehend the world and our place in it.In The Sea We Swim In, Frank Rose leads us to a new understanding of storytelling and its role in our lives. Building on insights from cognitive psychology and neuroscience, he shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand this way of thinking. From Warby Parker to The Walking Dead, Rose shows how they design and implement complex narrative ecosystems for interconnected digital worlds—and how you can do the same.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers—character, world, detail, voice—can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told.Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans—and how you can do the same.

The thesis analyses the economics, concept, and design of information intermediaries. Information intermediaries are independent, trustworthy information processing third parties who mediate information between information sources and information seekers in order to overcome problems of information overload and the uncertainty about the quality of information. The analysis develops an economic model based on the microeconomic theory of search and applies it to information intermediaries who provide services like the search for information or the mediation of information. Examples of these information intermediaries can be found in multiple forms on the Internet. The model identifies the basic influencing factors of the intermediary's environment, investigates the impact of these environmental conditions on the information intermediary, and derives the optimal strategy of the information intermediary under different environmental circumstances.

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.