Geoffrey A Moore - Böcker

The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world-once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?" Following up on ...

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The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins ...

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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials se...

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"e;Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's ...

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into t...

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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series ...

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The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on ...

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Readthis book to learn how to create a company as powerful as Apple.Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises ho...

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?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterpri...

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides ...

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Offers a description of the growth area of cardiovascular disease, highlighting developments in medications, smoking reduction, risk factor identification and physical activity. This book details the pathophysiology of the cardiovascular system an...

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A hotbed of activity for farsighted thinkers and determined doers, the high-technology industry has given rise to a pioneering group of entrepreneurs and executives that is not only behind today's most innovative technological advances, but at the...

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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the worldonce prompting Conan OBrien to ask Who is Geoffrey Moore and why is he more famous than me?Following up on the ferociously...

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The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone elseprobably better and cheaper.Many companies thrive during the early s...

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A bestselling author shows companies how to rise to the challenge of natural selection and master their own evolution, in order to thrive in today's eat-or-be-eaten economic jungle.

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This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

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This guide shows how companies living on the fault line of rapid, disruptive technological change can be managed successfully. It explores the changes in management truths, explains why 20th-century business models must be replaced and suggests ho...

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Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection - and master their own evolution.

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The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. "The New Influencers" explores these forces and looks at the changes they have initiated.

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This work deals with the way market-leading firms succeed. It shows how to manage a market-focused business strategy and how, as markets change, the very skills that have led to one success can be the ones which become liabilities later.

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Moore entwirft eine neue Management-Agenda für das Internet-Zeitalter. Ein brillantes Navigationssystem, um die Tanker der Old Economy erfolgreich durch das Minenfeld der Dot.coms zu steuern.

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Moore entwirft eine neue Management-Agenda fur das Internet-Zeitalter. Ein brillantes Navigationssystem, um die Tanker der Old Economy erfolgreich durch das Minenfeld der Dot.coms zu steuern.

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Das Nisehenmarketing, die eharakteristisehe Disziplin fur die Bowlingbahn, wird von High-Teeh-Firmen, die nur auf den Tornado fixiert sind, oft vallig miiSverstanden. Tatsaehlieh handelt es sieh dabei jedoeh urn eine hervor¿ ragende Strategie zur ...

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