Jack Trout - Böcker

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview ...

Läs mer »

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack...

Läs mer »

The authors have distilled their 40-plus years of marketing expertise to provide the key to today''s competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

Läs mer »

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Läs mer »

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout?the world-renowned marketing consultants and bestselling authors of Positioning ?note, you can build an impressive airplane, but it will never lea...

Läs mer »

"Engaging... Trout practices what he preaches."­­Publishers Weekly "Compelling."­­Booklist it's high time for businesses to replace complexity with common sense, argues corporate guru jack trout in this impassioned yet practical gu...

Läs mer »

The book that completes positioning . . . thirty years ago, jack trout and al ries publishedtheir classic bestseller, Positioning: The Battle for YourMind a book that revolutionized the world of marketing.But times have changed. Competition is fie...

Läs mer »

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the se...

Läs mer »

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the se...

Läs mer »

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack...

Läs mer »

A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily...

Läs mer »

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

Läs mer »

if you don't have the right strategy, you're toast and when you really need that perfect strategy there's only one place to turnmarketing strategy guru and bestselling author jack trout. for over twenty years, trout's trailblazing insights have he...

Läs mer »

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any tim...

Läs mer »

Vorteile auf einen Blick - Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert - Die besten Methoden, um hohe Marktanteile zu erreichen - Die Schwächen der Wettbewerber erkennen und nutzen - Mit aktuellen europäischen Beispielen Z...

Läs mer »