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Böcker av Larry Percy

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  1. Strategic Integrated Marketing Communications

    av Larry Percy

    E-bok, Engelska, 2008-04-25, ISBN 9780080878294

    This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...

  2. Strategic Advertising Management

    av Larry Percy

    Häftad, Engelska, 2016-05-05, ISBN 9780198703655

    Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the deve...

  3. Strategic Advertising Management

    av Larry Percy

    Häftad, Engelska, 2008-12-11, ISBN 9780199532575

    The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's ...

  4. Strategic Advertising Management

    av Larry Percy

    Häftad, Engelska, 2012-03-29, ISBN 9780199605583

    Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the de...

  5. Advertising Strategy

    av Larry Percy, John Rossiter

    Inbunden, Engelska, 1980-03-01, ISBN 9780275916923
  6. Strategic Integrated Marketing Communications

    av Larry Percy

    Inbunden, Engelska, 2014-06-23, ISBN 9780415822084

    * An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies * This new edition is still the only textbook on the market to deal with all aspect...

  7. Strategic Integrated Marketing Communications

    av Larry Percy

    Häftad, Engelska, 2014-06-17, ISBN 9780415822091

    * An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies * This new edition is still the only textbook on the market to deal with all aspect...

  8. Marketing Research That Pays off

    av William Winston, Larry Percy

    Häftad, Engelska, 1997-02-01, ISBN 9780789001979

    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

  9. Strategic Integrated Marketing Communications

    av Larry Percy

    E-bok, Engelska, 2014-06-27, ISBN 9781136776205

    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of ...

  10. Strategic Integrated Marketing Communications

    av Larry Percy

    E-bok, Engelska, 2014-06-27, ISBN 9781136776274

    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of ...

  11. Marketing Research That Pays Off

    av William Winston, Larry Percy

    E-bok, Engelska, 2014-05-01, ISBN 9781317952466

    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

  12. Marketing Research That Pays Off

    av William Winston, Larry Percy

    E-bok, Engelska, 2014-05-01, ISBN 9781317952473

    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

  13. Studyguide for Strategic Advertising Management by Percy, Larry, ISBN 9780199532575

    av Visiting Professor Larry Percy, Cram101 Textbook Reviews

    Häftad, Engelska, 2012-07-30, ISBN 9781467267175

    Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practic...

  14. Marketing Research That Pays off

    av William Winston, Larry Percy

    Inbunden, Engelska, 1997-02-01, ISBN 9781560249498

    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...