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Böcker av Larry Percy

Listan innehåller 17 böcker.  
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Strategic Advertising Management

av

Larry Percy

HÄFTAD (Paperback). OUP Oxford, Engelska, 2012-03-29

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the de...

Strategic Advertising Management
Skickas inom 5-8 vardagar
489:- Köp

Strategic Integrated Marketing Communications

av

Larry Percy

E-BOK. Elsevier Science, Engelska, 2008-04-25

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...

Strategic Integrated Marketing Communications
E-bok
Nedladdningsbar
495:- Visa

Strategic Advertising Management

av

Larry Percy

HÄFTAD (Paperback). OUP Oxford, Engelska, 2008-12-11

The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's ...

Strategic Advertising Management
Status: Tillfälligt slut
338:- Bevaka

Advertising Strategy - A Communication Theory Approach

av

Larry Percy

, John Rossiter

INBUNDEN (Hardback). Greenwood Press, Engelska, 1980-03-01
Advertising Strategy
Specialorder: Osäker tillgång
Skickas inom 11-20 vardagar
901:- Köp

Strategic Integrated Marketing Communications

av

Larry Percy

INBUNDEN (Hardback). Routledge, Engelska, 2014-06-23

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of...

Strategic Integrated Marketing Communications
Skickas inom 2-5 vardagar
1470:- Köp

Strategic Integrated Marketing Communications

av

Larry Percy

HÄFTAD (Paperback). Routledge, Engelska, 2014-06-17

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of...

Strategic Integrated Marketing Communications
Skickas inom 3-6 vardagar
389:- Köp

Strategic Integrated Marketing Communications - Theory and Practice

av

Larry Percy

HÄFTAD (Paperback). , Engelska, 2008-06-01

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...

Strategic Integrated Marketing Communications
Skickas inom 5-8 vardagar
410:- Köp

Marketing Research That Pays off - Case Histories of Marketing Research Leading to Success in the Marketplace

av

William Winston

, Larry Percy

HÄFTAD (Paperback). Haworth Press Inc, Engelska, 1997-02-01

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

Marketing Research That Pays off
Skickas inom 10-15 vardagar
479:- Köp

GIS Programming - Concepts and Applications

INBUNDEN (Hardback). CRC Press Inc, Engelska, 2009-06-15

Conventional GIS does not provide all the functions needed for geospatial processing. As a result, GIS customization and programming are becoming increasingly important. Focusing on automation and customization, this book describes concepts of com...

GIS Programming
Specialorder: Osäker tillgång
Skickas inom 11-20 vardagar
748:- Köp

Strategic Integrated Marketing Communications

av

Larry Percy

E-BOK. Taylor and Francis, Engelska, 2008-06-20

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...

Strategic Integrated Marketing Communications
E-bok
Nedladdningsbar
501:- Visa

Strategic Integrated Marketing Communications

av

Larry Percy

E-BOK. Taylor and Francis, Engelska, 2008-06-20

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...

Strategic Integrated Marketing Communications
E-bok
Nedladdningsbar
501:- Visa

Strategic Integrated Marketing Communications

av

Larry Percy

E-BOK. Taylor and Francis, Engelska, 2014-06-27

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of ...

Strategic Integrated Marketing Communications
E-bok
Nedladdningsbar
442:- Visa

Strategic Integrated Marketing Communications

av

Larry Percy

E-BOK. Taylor and Francis, Engelska, 2014-06-27

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of ...

Strategic Integrated Marketing Communications
E-bok
Nedladdningsbar
442:- Visa

Marketing Research That Pays Off - Case Histories of Marketing Research Leading to Success in the Marketplace

av

William Winston

, Larry Percy

E-BOK. Taylor and Francis, Engelska, 2014-05-01

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

Marketing Research That Pays Off
E-bok
Nedladdningsbar
575:- Visa

Marketing Research That Pays Off - Case Histories of Marketing Research Leading to Success in the Marketplace

av

William Winston

, Larry Percy

E-BOK. Taylor and Francis, Engelska, 2014-05-01

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

Marketing Research That Pays Off
E-bok
Nedladdningsbar
575:- Visa

Studyguide for Strategic Advertising Management by Percy, Larry, ISBN 9780199532575

HÄFTAD (Paperback / softback). Academic Internet Publishers, Engelska, 2012-07-01
Studyguide for Strategic Advertising Management by Percy, Larry, ISBN 9780199532575
Skickas inom 5-8 vardagar
338:- Köp

Marketing Research That Pays off - Case Histories of Marketing Research Leading to Success in the Marketplace

av

William Winston

, Larry Percy

INBUNDEN (Hardback). Haworth Press Inc, Engelska, 1997-02-01

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

Marketing Research That Pays off
Skickas inom 10-15 vardagar
1108:- Köp

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