Böcker av Larry Percy
Strategic Advertising Management
The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's ...
Strategic Advertising Management
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the de...
Strategic Integrated Marketing Communications - Theory and Practice
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...
GIS Programming - Concepts and Applications
Conventional GIS does not provide all the functions needed for geospatial processing. As a result, GIS customization and programming are becoming increasingly important. Focusing on automation and customization, this book describes concepts of com...
Strategic Integrated Marketing Communications
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...
Nedladdningsbar
Advertising Strategy - A Communication Theory Approach
Marketing Research That Pays off - Case Histories of Marketing Research Leading to Success in the Marketplace
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...
Strategic Integrated Marketing Communications
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...
Nedladdningsbar
Strategic Integrated Marketing Communications
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...
Nedladdningsbar
Studyguide for Strategic Advertising Management by Larry Percy, ISBN 9780199532575
Marketing Research That Pays off - Case Histories of Marketing Research Leading to Success in the Marketplace
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...
