Marc H Rudov - Böcker

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of...

Läs mer »

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand establishes your company's purpose and direction - and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will learn why: Sears went from ...

Läs mer »

Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is intrabranding : continuously selling and enforcing your corporate brand inside your enterprise. The e...

Läs mer »

Marc Rudov, who's written three books on branding for CEOs, published Duped Again: Why Sophistry Works to simplify a complex subject: why people lie and why they believe or accept lies. You'll be surprised at how easily you'll understand your life...

Läs mer »