Martin Kihn – författare

Once upon a time Corporate America paid certain people huge fees to tell organizations what they were doing wrong. These men and women really knew next to nothing. They trashed businesses, destroyed careers, and wasted time and money. They called themselves Management Consultants. I know them well. I was one of them. Welcome to the... HOUSE OF LIES.When Martin Kihn joined a powerhouse New York consulting firm, he thought his job was to help organizations. In reality, the consultants spent precious work hours prowling for new clients, and offered little or no useful information. From power breakfasts with mind games to the screaming indignity of "Feedback Camp" in New Jersey, HOUSE OF LIES reveals the truth about a "profession" that could threaten your job, your career, and your life...and even throws you some lifelines should the suits start circling your company

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:  Understand the problems of managing customer dataUnderstand what CDPs are and what they do (and don't do)Organize and harmonize customer data for use in marketingBuild a safe, compliant first-party data asset that your brand can use as fuelCreate a data-driven culture that puts customers at the center of everything you doUnderstand how to use AI and machine learning to drive the future of personalizationOrchestrate modern customer journeys that react to customers in real-timePower analytics with customer data to get closer to true attributionIn this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.

Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrailsGetting ready to use exciting emerging technologies like AI agents and autonomous AIOrganizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formatsMaking new technologies an extension of your existing data investments so that both work betterChoosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partnerHandling internal stakeholders and dealing with change in a way that benefits the businessFor business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.