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Böcker av Philip Kotler

Sökningen gav 249 träffar. Använd menyn till vänster för att förfina träfflistan.

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  1. Marknadsföring: teori, strategi och praktik Häftad

    av Philip Kotler, Anders Parment

    Häftad, Svenska, 2017-09-06, ISBN 9781292211138
    (1 röst)

    Marknadsföring: Teori, strategi och praktik utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare v...

  2. Marknadsföring: teori, strategi och praktik Häftad

    av Philip Kotler, Anders Parment

    Häftad, Svenska, 2012-11-15, ISBN 9780273736004
    (8 röster)

    Utan extra kapitel, för att få uppdaterad version av boken med två extra kapitel - isbn 9781782731771

  3. Principles of Marketing European Edition 7th edn Häftad

    av Philip Kotler

    Häftad, Engelska, 2016-10-27, ISBN 9781292092898

    Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy   The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create...

  4. Principles of Marketing European Edition Häftad

    av Philip Kotler

    Häftad, Engelska, 2013-04-25, ISBN 9780273742975

    Principles of Marketing Sixth European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more val...

  5. Marketing Management, Global Edition Häftad

    av Philip Kotler

    Häftad, Engelska, 2015-04-30, ISBN 9781292092621

    For undergraduate and graduate courses in marketing management.   The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   The wo...

  6. Framework for Marketing Management Häftad

    av Philip T Kotler

    Häftad, Engelska, 2015-01-16, ISBN 9780133871319

    For graduate and undergraduate courses in marketing management.   A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers fifteenth edition of Marketing ...

  7. Principles of Marketing Scandinavian Edition E-bok

    av Anders Parment, Philip Kotler, Gary Armstrong

    E-bok, Engelska, 2016-01-20, ISBN 9781292115566

    Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved i...

  8. Principles of Marketing, Global Edition Häftad

    av Philip T Kotler

    Häftad, Engelska, 2017-07-27, ISBN 9781292220178

    For Principles of Marketing courses that require a comprehensive text.   Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, its more vital than ...

  9. Marketing Management 3rd edn

    av Philip Kotler

    Inbunden, Engelska, 2016-05-04, ISBN 9781292093239

    The classic Marketing Management is an undisputed global best-seller an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial ...

  10. A Framework for Marketing Management, Global Edition Häftad

    av Philip Kotler

    Häftad, Engelska, 2015-06-11, ISBN 9781292093147

    For graduate and undergraduate courses in marketing management.   A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers fifteenth edition of Marketing ...

  11. Social Marketing For Public Health: Global Trends And Success Stories Häftad

    av Hong Cheng, Philip Kotler, Nancy Lee

    Häftad, Engelska, 2009-11-24, ISBN 9780763757977

    Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measu...

  12. Marknadsforing: teori, strategi och praktik E-bok

    av Philip Kotler, Gary Armstrong, Anders Parment

    E-bok, Svenska, 2017-08-25, ISBN 9781292212586

    Marknadsforing: teori, strategi och praktik

  13. Marketing Management, Global Edition E-bok

    av Philip Kotler, Kevin Lane Keller

    E-bok, Engelska, 2015-09-15, ISBN 9781292092713

    For Principles of Marketing courses that require a comprehensive textHelp students learn how to create customer value and engagementIn a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop ...

  14. Marknadsf??ring: teori, strategi och praktik E-bok

    av Philip Kotler, Gary Armstrong, Anders Parment

    E-bok, Svenska, 2013-02-07, ISBN 9780273736899

    Marknadsforing: teori, strategi och praktik

  15. Framework for Marketing Management, Global Edition E-bok

    av Philip Kotler, Kevin Keller

    E-bok, Engelska, 2015-07-07, ISBN 9781292093154

    For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers fifteenth edition of Marketing Managem...

  16. High Visibility, Third Edition E-bok

    av Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller

    E-bok, Engelska, 2006-01-06, ISBN 9780071483131

    The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a c...

  17. Elusive Fan: Reinventing Sports in a Crowded Marketplace E-bok

    av Irving Rein, Philip Kotler, Ben Ryan Shields

    E-bok, Engelska, 2007-04-10, ISBN 9780071491143

    Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded b...

  18. Marketing Management Häftad

    av Philip Kotler

    Häftad, Engelska, 2000-12-01, ISBN 9780130109804

    Appropriate for capstone undergraduate and graduate courses. The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and econo...

  19. Marketing for Hospitality and Tourism Häftad

    av Philip T Kotler

    Häftad, Engelska, 1998-07-01, ISBN 9780130110312

    For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marke...

  20. Marketing Häftad

    av Philip Kotler

    Häftad, Engelska, 1999-08-01, ISBN 9780130127716

    This text is designed to help students master the basic concepts and practices of modern marketing. The 5th edition contains information on environmental sustainability and management, and applications and exercises covering marketing on the Inter...

  21. Marketing Management, Canadian Edition

    av Philip Kotler

    Inbunden, Engelska, 2000-06-01, ISBN 9780130144294

    Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian persp...

  22. Principles of Marketing Häftad

    av Philip Kotler, Gary Armstrong

    Häftad, Engelska, 2000-06-01, ISBN 9780130283290
  23. Marketing for Hospitality and Tourism

    av Philip T Kotler

    Inbunden, Engelska, 1998-07-01, ISBN 9780130807953

    For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marke...

  24. Marketing for Hospitality and Tourism

    av Philip T Kotler

    Inbunden, Engelska, 2002-07-01, ISBN 9780130996114

    An Indispensable Guide to Successful Marketing in the Hospitality Industry Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens, bring their knowledge of the hosp...

  25. A Framework for Marketing Management Häftad

    av Philip T Kotler

    Häftad, Engelska, 2002-11-01, ISBN 9780131001176

    Aimed at undergraduates and MBA courses, this text focuses on key points of marketing management, such as how to analyze the market, how to develop strategies and how to deliver and manage effective marketing programmes.

  26. Marketing Management

    av Philip Kotler

    Inbunden, Engelska, 2004-03-01, ISBN 9780131066250

    For International Marketing courses. Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. ...

  27. A Framework for Marketing Management Häftad

    av Philip T Kotler

    Häftad, Engelska, 2002-11-01, ISBN 9780131204270

    For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points ...

  28. Instructor's Edition Häftad

    av Philip T Kotler

    Häftad, Engelska, 2003-03-01, ISBN 9780131212763

    For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a ma...

  29. Marketing : An Introduction Häftad

    av Gary Armstrong, Philip Kotler

    Häftad, Engelska, 2004-01-01, ISBN 9780131273122

    Helps students master modern marketing principles and practices. This text has a 16 chapter organization and contains several video cases, presentation resources, a Driver's Manual student study guide, and OneKey all-in-one website for students an...

  30. Framework for Marketing Management Häftad

    av Philip T Kotler

    Häftad, Engelska, 2006-04-01, ISBN 9780131452589

    For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.     Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where ou...