Richard Fletcher – författare
189 kr
Skickas inom 5-8 vardagar
326 kr
Skickas inom 3-6 vardagar
1 342 kr
Skickas inom 3-6 vardagar
2 077 kr
Skickas inom 10-15 vardagar
528 kr
Skickas inom 10-15 vardagar
282 kr
Skickas inom 5-8 vardagar
298 kr
Skickas inom 5-8 vardagar
359 kr
Skickas inom 5-8 vardagar
335 kr
Skickas inom 5-8 vardagar
188 kr
Skickas inom 5-8 vardagar
1 426 kr
Skickas inom 7-10 vardagar
1 411 kr
Skickas inom 7-10 vardagar
516 kr
Skickas inom 7-10 vardagar
542 kr
Skickas inom 7-10 vardagar
254 kr
Skickas inom 5-8 vardagar
428 kr
Skickas inom 5-8 vardagar
154 kr
Skickas inom 5-8 vardagar
165 kr
Skickas inom 5-8 vardagar
1 300 kr
Skickas inom 5-8 vardagar
177 kr
Skickas inom 5-8 vardagar
1 049 kr
Tillfälligt slut
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.