Robin Williams – författare

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity.

Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence.

THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU

The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

The nature of technical expertise has become increasingly important and problematic in the post-modern era, as structured hierarchies and production methods are revised. Financial services, one of our most important economic sectors, has also been confronting very high degrees of uncertainty that reflect great institutional and market changes. In this fluid and competitive environment technological change - in particular the widening scope of information technology (IT) - has become vitally important.This study is about the strategic uses of IT in retail financial services. It is based on the Scottish part of the industry, a highly cohesive sector in its own right, but one with universal linkages to UK and global finance. A set of seven case studies forms the empirical base, while the study also focuses on key strategic projects within these case companies. The purpose is to arrive at an understanding of how firms develop a strategic approach to IT.This hinges on the management of expertise - the ability to integrate detailed technological expertise with wider organizational and marketing goals. The study examines a number of themes around this key issue: the process of formation of IT strategy, sectorial influences on the implementation of computer-based systems, and the occupational and career factors that shape IT expertise.

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises.In just a few short years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. Who are the experts who increasingly command the attention of vendor and user communities? What is the nature of this new form of technical and business knowledge? How Industry Analysts Shape the Digital Future offers the first book length study into this rarely scrutinized form of business expertise. Contributions to this volume show how, from a small group of mainly North American players which arose in the 1970s, Gartner Inc. has emerged as clear leader of a $6 billion industry that involves several hundred firms worldwide. Through interviews and observation of Gartner Inc. and other industry analyst firms, the book explores how these firms create their predictions, market classifications and rankings, as well as with how these outputs are assessed and consumed.The book asks why many social scientists have ignored the proliferation of these new forms of management and technical expertise. In some cases scholars have 'deflated' this kind of business acumen, portraying it as arbitrary knowledge whose methods and content do not deserve enquiry. The valuable exception here has been the path-breaking work on the 'performativity' of economic, financial or accounting knowledge. Drawing upon recent performativity arguments, the book argues the case for a Sociology of Business Knowledge.

The growing social and economic significance of expertise is reflected in suggestions that we are moving into a post-industrial "knowledge society". The subject of expertise is becoming recognized in a range of disciplines ranging from science and technology, psychology, computing and artificial intelligence through to management and organizational behaviour. This work brings together some of the diverse understandings of the character and implications of expertise, and demonstrates through a set of empirical case studies how expertise means different things to different groups, how it is constructed differently in different settings, and the consequences of this process for relations between "members" of the knowledge society and those "on the outside". Case study material ranges from a hospital ward and a factory, to a nuclear weapons facility.

This is the first book that addresses the genesis and career of the modern day enterprise system in a comprehensive and robust manner. It does so through setting out a new approach for the study of packaged solutions and presents novel empirical studies based on in-depth ethnographic and longitudinal research conducted within supplier organisations and other relevant sites. The authors shift the debate within the social study of information systems, from one that is primarily focused on ‘implementation studies’, to one that follows software as it evolves, matures and crosses organisational boundaries. Through tracing and comparing the ‘biography’ of a number of software systems the authors develop a new vocabulary for the dynamics that surround standardised software.Original in its approach, this book draws on a number of ethnographic studies in supplier organisations, user settings, user forums, and applies theories from the Sociology of Technology, Technology Studies, Innovation Studies, and beyond. As such it will be of interest across all of these subject areas and to researchers from the wider fields of Information Systems and Business Studies.

This is the first book that addresses the genesis and career of the modern day enterprise system in a comprehensive and robust manner. It does so through setting out a new approach for the study of packaged solutions and presents novel empirical studies based on in-depth ethnographic and longitudinal research conducted within supplier organisations and other relevant sites. The authors shift the debate within the social study of information systems, from one that is primarily focused on ‘implementation studies’, to one that follows software as it evolves, matures and crosses organisational boundaries. Through tracing and comparing the ‘biography’ of a number of software systems the authors develop a new vocabulary for the dynamics that surround standardised software.Original in its approach, this book draws on a number of ethnographic studies in supplier organisations, user settings, user forums, and applies theories from the Sociology of Technology, Technology Studies, Innovation Studies, and beyond. As such it will be of interest across all of these subject areas and to researchers from the wider fields of Information Systems and Business Studies.

This broad-ranging and clearly structured book critically overviews the many themes of social constructionism and its relevance to contemporary social and political issues. It brings together leading international contributors from across the social sciences, drawing on insights from psychology, sociology, politics, philosophy, cultural, gender and science studies.

Major questions and topics explored in its critique and application of constructionist ideas include the theory and practice of scientific method, the development of social and political policy, the use of social science statistical methods, self-identity and the politics of collective identities, and technological advances in reproductive medicine.

From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' - but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' - a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core.

From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' - but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' - a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core.

The growing social and economic significance of expertise is reflected in popular suggestions that we are moving into a post-industrial 'knowledge society'. The subject of expertise is becoming recognised in a range of scholarly disciplines ranging from science and technology, psychology, computing and artificial intelligence through to management and organisational behaviour. Exploring Expertise brings together some of these diverse understandings of the character and implications of expertise, and demonstrates through a set of empirical case studies how expertise means different things to different groups, how it is constructed differently in different settings, and the consequences of this process for relations between 'members' of the knowledge society and those 'on the outside'. The book includes case study material ranging from a hospital ward to a factory to a nuclear weapons facility.

This book makes significant advances in analysing the relationship between technology and society. It highlights both the policy implications of this relationship and new possibilities for intervention by government, policymakers, managers and the public.Shaping Technology, Guiding Policy examines and utilises a variety of recently emerging concepts which highlight the scope for local discretion and choice in the way that technologies are designed and used as well as the broader structures and systems that may serve to restrict choice. By applying these concepts to an analysis of case studies of various social and technical settings, the book explores their utility for understanding the ways in which contemporary technologies are developed and applied and how they are made to influence society.Academics and researchers from a wide variety of perspectives will find this new book fascinating reading, including scholars from science and technology studies, technology policy and the management of technology. Technology policymakers and practitioners would also find the book of interest.

This book explores the innovation processes involved in the application and use of Information and Communications Technologies (ICTs) at work and in everyday life. These are analysed through an unparalleled set of 23 European case studies, which, uniquely, address both the design/development and the implementation of ICT applications across the cultural, civic information and education sectors. The authors draw upon a range of analytical traditions - from sociology of technology and cultural and consumption studies, to computer systems design - to build an integrated, evolutionary understanding of the processes of innovation in ICT. Their social learning perspective addresses the collective learning and negotiation processes involved, highlighting the contribution of technology users, as well as designers and developers, in shaping innovation.The book will have an immediate readership amongst scholars of technology studies, as well as researchers and practitioners interested in computer system development and human computer interaction.

This book is about the increasing significance of DNA profiling for crime investigation in modern society. It focuses on developments in the UK as the world-leader in the development and application of forensic DNA technology and in the construction of DNA databases as an essential element in the successful use of DNA for forensic purposes. The book uses data collected during the course of Wellcome Trust funded research into police uses of the UK National DNA Database (NDNAD) to describe the relationship between scientific knowledge and police investigations. It is illustrated throughout by reference to some of the major UK criminal cases in which DNA evidence has been presented and contested.

This book is about the increasing significance of DNA profiling for crime investigation in modern society. It focuses on developments in the UK as the world-leader in the development and application of forensic DNA technology and in the construction of DNA databases as an essential element in the successful use of DNA for forensic purposes. The book uses data collected during the course of Wellcome Trust funded research into police uses of the UK National DNA Database (NDNAD) to describe the relationship between scientific knowledge and police investigations. It is illustrated throughout by reference to some of the major UK criminal cases in which DNA evidence has been presented and contested.

Forensic science has become increasingly important within contemporary criminal justice, from criminal investigation through to courtroom deliberations, and an increasing number of agencies and individuals are having to engage with its contribution to contemporary justice.This Handbook aims to provide an authoritative map of the landscape of forensic science within the criminal justice system of the UK. It sets out the essential features of the subject, covering the disciplinary, technological, organizational and legislative resources that are brought together to make up contemporary forensic science practice. It is the first full-length publication which reviews forensic science in a wider political, economic, social, technological and legal context, identifying emerging themes on the current status and potential future of forensic science as part of the criminal justice system. With contributions from many of the leading authorities in the field it will be essential reading for both students and practitioners.

Forensic science has become increasingly important within contemporary criminal justice, from criminal investigation through to courtroom deliberations, and an increasing number of agencies and individuals are having to engage with its contribution to contemporary justice.This Handbook aims to provide an authoritative map of the landscape of forensic science within the criminal justice system of the UK. It sets out the essential features of the subject, covering the disciplinary, technological, organizational and legislative resources that are brought together to make up contemporary forensic science practice. It is the first full-length publication which reviews forensic science in a wider political, economic, social, technological and legal context, identifying emerging themes on the current status and potential future of forensic science as part of the criminal justice system. With contributions from many of the leading authorities in the field it will be essential reading for both students and practitioners.

Clean technology does not just aim to dilute or detoxify industrial waste. It aims to eliminate it by re-engineering the entire production cycle. As industry is constrained by regulations on the one hand and consumer pressure on the other, energy-efficient, resource-efficient and pollution-free production becomes imperative. It will be the next stage of industrial development. Using extensive empirical analysis of a range of different industrial sectors, this book shows how cleaner technology can be implemented, above all by the companies themselves. It looks at regulatory initiatives and focuses on how firms themselves can introduce the new technologies, systems and polices required.