Sandra Blakeslee – författare

What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

‘Phantoms in The Brain’ takes a revolutionary new approach to theories of the brain, from one of the world’s leading experimental neurologists.‘Phantoms in The Brain’, using a series of case histories, introduces strange and unexplored mental worlds. Ramachandran, through his research into brain damage, has discovered that the brain is continually organising itself in response to change. A woman maintains that her left arm is not paralysed, a young man loses his right arm in a motorcycle accident, yet he continues to feel a phantom arm with vivid sensation of movement. In a series of experiments using nothing more than Q-tips and dribbles of warm water the young man helped Ramachandran discover how the brain is remapped after injury. Ramachandran believes that cases such as these illustrate fundamental principles of how the human brain operates. The brain ‘needs to create a “script” or a story to make sense of the world, a unified and internally consistent belief system’.Ramachandran’s radical new approach will have far-reaching effects.