Tony Schwartz – författare

President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. TrumpHere is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune   “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald   “A chatty, generous, chutzpa-filled autobiography.”—New York Post

Children's games, taxi drivers, music from an open window—Schwartz's recordings are an auditory love letter to a bygone New York CityA born and bred New Yorker, Tony Schwartz (1923–2008) was enamored with his city. Though a popular campaign designer for Madison Avenue clients such as Johnson & Johnson and American Airlines, and later creating the sound for hundreds of political advertisements (including the infamous Daisy spot for Lyndon B. Johnson's 1964 campaign), his first and truest love was the sounds of the streets around him. Using a reel-to-reel tape recorder, the agoraphobic Schwartz ventured only a few blocks from his Hell's Kitchen apartment yet captured an encyclopedia of sounds. Many of these tapes were broadcast on his perennial WNYC radio show "Around New York" from 1945 to 1976. Though the term may seem an oxymoron, Tony Schwartz truly was an audio visionary.Sampling from Schwartz's voluminous catalog of recordings and coupling them with the poetic descriptions he gave to them, Snapshots in Sound assembles an A–Z of Schwartz's vivid practice. Filled with candid images of his documentation in action, cover art from his many records and his own writings, this charming volume also includes an appreciation of Schwartz's work from the legendary Village Voice columnist Nat Hentoff.

The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history.Tony Schwartz drew on his unparalleled experience in the communications industry to give us The Responsive Chord, an engaging read and one of the seminal books on media. Schwartz came to understand that most advertisers, politicians, and educators―in fact, most all of us―use a model of communication long outmoded by the coming of electronic media. A model which has made us blind to many of the inner workings of modern communication. In The Responsive Chord, he puts forth the resonance principle--that the meaning of an ad (or any other piece of communication) is not present in the ad itself but rather in how the ad relates to the vast array of knowledge and associations already held in the mind of the viewer―both factual and emotional. Thus, audience members do not merely digest a message; they are an essential force in creating it. Schwartz guides us through the many fascinating consequences. The implications for anyone looking to impart a message or influence decisions are enormous.With so many people now getting their information through social media and "fake news" sites, it is crucial that we understand the strong forces by which these outlets act upon us and, yes, manipulate our ideas and actions. The Responsive Chord reveals these forces in a captivating and eye-opening read."I read The Responsive Chord as a freshman in college and it affected everything I've ever made since. Its message is practical and deep. I'd recommend it to anyone."― Ira Glass, Creator & Host of NPR's This American Life"Tony Schwartz was a genius in his understanding of the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism."― Bill Moyers, Journalist, Political Commentator and White House Press Secretary"Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media."― Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center"Here's the still-true story about how a media environment can shape our thoughts, our purchases and, yes, our votes. It's not just the content that influences us; if only it were that simple. No, it's the media themselves, the political economy driving them, and the atomizing impact of their targeted messaging. Maybe reading this book will prepare us to think more critically about the way social media is used on, and against us today."― Douglas Rushkoff, author, Program or Be Programmed, Present Shock, and Throwing Rocks at the Google Bus"The Responsive Chord had a profound impact on me when I first read it as a teenager, and it sparked a lifelong interest in the impact of media and technology in education. Re-reading it today, Tony Schwartz's observations about education in a media-saturated environment are deeply prescient and more relevant than ever."― Luyen Chou, Chief Product Officer, Pearson Education"I keep talking to Tony, learning from Tony, practically every day. Radio and audio are Tony's World. We just live in it."― Christopher Lydon, Radio Host of The Connection and Open Source, former New York Times Journalist

Come back from every setback a stronger and better leader.If you read nothing else on mental toughness, read these ten articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your emotional strength and resilience--and to achieve high performance.This book will inspire you to:Thrive on pressure like an Olympic athleteManage and overcome negative emotions by acknowledging themPlan short-term goals to achieve long-term aspirationsSurround yourself with the people who will push you the hardestUse challenges to become a better leaderUse creativity to move past traumaUnderstand the tools your mind uses to recover from setbacksThis collection of articles includes "How the Best of the Best Get Better and Better," by Graham Jones; "Crucibles of Leadership," by Warren G. Bennis and Robert J. Thomas; "Building Resilience," by Martin E.P. Seligman; "Cognitive Fitness," by Roderick Gilkey and Clint Kilts; "The Making of a Corporate Athlete," by Jim Loehr and Tony Schwartz; "Stress Can Be a Good Thing If You Know How to Use It," by Alla Crum and Thomas Crum; "How to Bounce Back from Adversity," by Joshua D. Margolis and Paul G. Stoltz; "Rebounding from Career Setbacks," by Mitchell Lee Marks, Philip Mirvis, and Ron Ashkenas; "Realizing What You're Made Of," by Glenn E. Mangurian; "Extreme Negotiations," by Jeff Weiss, Aram Donigian, and Jonathan Hughes; and "Post-Traumatic Growth and Building Resilience," by Martin Seligman and Sarah Green Carmichael.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Learn how to deal with difficult colleagues and clients.At the heart of dealing with difficult people is handling their--and your own--emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with?This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.Books in this series are based on the work of experts including:Daniel GolemanTony SchwartzNick MorganDaniel GilbertThis collection of articles includes "To Resolve a Conflict, First Decide: Is It Hot or Cold?" by Mark Gerzon; "Taking the Stress Out of Stressful Conversations," by Holly Weeks; "The Secret to Dealing with Difficult People: It's About You," by Tony Schwartz; "How to Deal with a Mean Colleague," by Amy Gallo; "How To Deal with a Passive-Aggressive Colleague," by Amy Gallo; "How to Work with Someone Who's Always Stressed Out," by Rebecca Knight; "How to Manage Someone Who Thinks Everything Is Urgent," by Liz Kislik; and "Do You Hate Your Boss?" by Manfred F. R. Kets de Vries.HOW TO BE HUMAN AT WORK.The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Learn how to deal with difficult colleagues and clients.At the heart of dealing with difficult people is handling their--and your own--emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with?This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.Books in this series are based on the work of experts including:Daniel GolemanTony SchwartzNick MorganDaniel GilbertThis collection of articles includes "To Resolve a Conflict, First Decide: Is It Hot or Cold?" by Mark Gerzon; "Taking the Stress Out of Stressful Conversations," by Holly Weeks; "The Secret to Dealing with Difficult People: It's About You," by Tony Schwartz; "How to Deal with a Mean Colleague," by Amy Gallo; "How To Deal with a Passive-Aggressive Colleague," by Amy Gallo; "How to Work with Someone Who's Always Stressed Out," by Rebecca Knight; "How to Manage Someone Who Thinks Everything Is Urgent," by Liz Kislik; and "Do You Hate Your Boss?" by Manfred F. R. Kets de Vries.HOW TO BE HUMAN AT WORK.The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Four forms of energy pulse through each of us at all times: physical, emotional, mental and spiritual. To thrive, we must recruit all four of these energies in the service of a specific mission. To be fully engaged means to be physically energized, emotially engaged, mentally focused, and spiritually vested. Jim Loehr and Tony Schwartz draw on 30 years of research and experience with thousands of world-class atheletes, FBI hostage rescue teams, emergency service workers, and corporate executives who must sustain high performance in the face of pressure. In this book they offer their precise understanding of how to help individuals and organizations manage energy to drive full engagement - along with a step-by step programme to make that happen.