Yogesh K. Dwivedi – författare
688 kr
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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.
includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social mediaInformation Systems Theory
Explaining and Predicting Our Digital Society, Vol. 1
2 373 kr
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Information Systems Theory
Explaining and Predicting Our Digital Society, Vol. 2
1 651 kr
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Information Systems Theory
Explaining and Predicting Our Digital Society, Vol. 2
1 651 kr
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Challenges and Opportunities in the Digital Era
17th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2018, Kuwait City, Kuwait, October 30 – November 1, 2018, Proceedings
556 kr
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556 kr
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1 651 kr
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2 528 kr
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2 528 kr
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Digital Transformation for a Sustainable Society in the 21st Century
18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Trondheim, Norway, September 18–20, 2019, Proceedings
1 071 kr
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Digital Transformation for a Sustainable Society in the 21st Century
I3E 2019 IFIP WG 6.11 International Workshops, Trondheim, Norway, September 18–20, 2019, Revised Selected Papers
556 kr
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Digital Transformation for a Sustainable Society in the 21st Century
I3E 2019 IFIP WG 6.11 International Workshops, Trondheim, Norway, September 18–20, 2019, Revised Selected Papers
556 kr
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Responsible Design, Implementation and Use of Information and Communication Technology
19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Skukuza, South Africa, April 6–8, 2020, Proceedings, Part I
1 071 kr
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Responsible Design, Implementation and Use of Information and Communication Technology
19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, Skukuza, South Africa, April 6–8, 2020, Proceedings, Part II
1 071 kr
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Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation
IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020, Proceedings, Part I
1 761 kr
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Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation
IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020, Proceedings, Part I
1 761 kr
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Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation
IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020, Proceedings, Part II
1 651 kr
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Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation
IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020, Proceedings, Part II
1 651 kr
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Responsible AI and Analytics for an Ethical and Inclusive Digitized Society
20th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2021, Galway, Ireland, September 1–3, 2021, Proceedings
1 710 kr
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Role of Digital Technologies in Shaping the Post-Pandemic World
21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13–14, 2022, Proceedings
1 071 kr
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Co-creating for Context in the Transfer and Diffusion of IT
IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2022, Maynooth, Ireland, June 15–16, 2022, Proceedings
1 103 kr
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