Yvon Chouinard – författare

Together, these anglers have nearly 200 years of fly fishing experience. They've tried -- and refined -- it all, so you can catch fish -- anywhere, any time, with just one type of fly. Angling afficionados and authors Chouinard, Mathews, and Mazzo join together again to reveal the secret to successful fly fishing: the pheasant tail fly. In Simple Fly Fishing (Patagonia, 2014; 2018), they made the case for replacing unnecessary gear with knowledge and technique. Now, after years of continuing to experiment and simplify, they offer the next step: the feathers that can be used to tie any kind of fly: nymphs, dry flies, emergers, and beetles. Conceived as an advanced follow-up to Simple Fly Fishing, Pheasant Tail Simplicity focuses on essential fly patterns that all share one critical ingredient—pheasant tail. The book explores the techniques required to tie and present these flies to trout, anadromous, and saltwater species. More than just a guide, it challenges the industry norm that thousands of fly patterns are necessary to catch fish. Instead, it distills fly fishing to its core: one shared fly tying ingredient, a handful of techniques, and a mindset that prioritizes knowledge, craft, and creativity over all else.  The book includes 18 detailed fly recipes, with ingredients lists and step-by-step photos.Wet Fly Patterns: Flymph, Bead Head Flymph, Soft Hackle, Soft Hackle Dry Fly, Trico SpinnerNymph Patterns: Nymph, Bead Head Nymph, Jig, Red Tag, CaddisDry Fly Patterns: Mayfly Emerger, Sparkle Dun, Mayfly Spinner, Iris Caddis, X Caddis, Zelon Midge, Foam BeetleSaltwater Pattern: Bonefish    Then they tell how to use this one type of fly to catch any kind of fish. In concise text, with instructional photos throughout and QR codes that link to how-to videos for tying and fishing with these flies, this book and its techniques force you to rely on your skills and to be creative to be successful. You will catch fish as you never have before.

“An essential read”—Forbes The riveting stories of outdoor life and activism from Patagonia’s iconoclastic founder—in his own words For nearly 80 years, Yvon Chouinard has pursued, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results are both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.

Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award WinnerInternational Book Award Winner American Business Awards Silver MedalistBusiness Book Awards Finalist for International Book of the YearA book for a different breed of business leader, one who looks beyond the moment to create a life of significance.Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.

180 South takes readers behind the scenes of the film, 180 South, made by Chris Malloy, to learn more about the people who made the original overland journey to Patagonia in 1968, and the repeat journey over ocean and land 40 years later. The book includes stories of events and experiences that inspired Chris Malloy, Yvon Chouinard, and Doug Tompkins to choose paths committed to saving what's left of the wild world. Open it anywhere and enjoy the photographs by the world's leading surf and climbing photographers Jeff Johnson, Jimmy Chin, Scotty Soen, and Danny Moder.