Administration av försäljning & marknadsföring

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not...Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics ...

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Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not...Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics ...

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Corporate responsibility and sustainable development are two concepts that may be able to reconcile many of the big challenges facing the world; challenges such as tensions between respect for the natural environment, social justice, and economic ...

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Corporate responsibility and sustainable development are two concepts that may be able to reconcile many of the big challenges facing the world; challenges such as tensions between respect for the natural environment, social justice, and economic ...

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Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.In our globalized envir...

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Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.In our globalized envir...

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Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations ...

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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusi...

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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusi...

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Rules set by global governance organizations affect communities across the world. Such organizations increasingly seek to obtain legitimacy in the eyes of groups beyond their member state elites. This book advances scholarly debate on the politics...

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Rules set by global governance organizations affect communities across the world. Such organizations increasingly seek to obtain legitimacy in the eyes of groups beyond their member state elites. This book advances scholarly debate on the politics...

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In this book, Johnston seeks to put the public interest onto the public relations ?radar?, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines...

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In this book, Johnston seeks to put the public interest onto the public relations ?radar?, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines...

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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "e;indie gamers"e;, being a game developer isn't...

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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "e;indie gamers"e;, being a game developer isn't...

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The Business Guide to Sustainability is a practical introduction to implementing a comprehensive sustainability strategy in any organization. Written by top business consultants, this useful book can be applied in both large and small enterprises....

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The Business Guide to Sustainability is a practical introduction to implementing a comprehensive sustainability strategy in any organization. Written by top business consultants, this useful book can be applied in both large and small enterprises....

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Environmental certification is an effective tool for managing the environmental impact of companies, leveraging their competitive capabilities and ensuring their compliance with environmental principles. A growing number of countries across the wo...

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Environmental certification is an effective tool for managing the environmental impact of companies, leveraging their competitive capabilities and ensuring their compliance with environmental principles. A growing number of countries across the wo...

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This book examines a new topic in Human Resource Management (HRM), green - or environmental - HRM, analysing the role humans play in environmental management at work and environmental behaviours at workplaces around the world. The book begins with...

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This book examines a new topic in Human Resource Management (HRM), green - or environmental - HRM, analysing the role humans play in environmental management at work and environmental behaviours at workplaces around the world. The book begins with...

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The extractive sector is a particular area of expertise for Canada and more than half of Canada?s mining assets abroad are located in Latin America, specifically in Brazil, Peru, Chile, and Colombia. The Canada-Colombia accord was the first free-t...

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The extractive sector is a particular area of expertise for Canada and more than half of Canada?s mining assets abroad are located in Latin America, specifically in Brazil, Peru, Chile, and Colombia. The Canada-Colombia accord was the first free-t...

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Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effec...

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Reporting organizations' corporate social responsibility activities is difficult - a lack of regulation means that the communication of these activities varies significantly and there is a multitude of ways in which mistakes can be made. The autho...

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Reporting organizations' corporate social responsibility activities is difficult - a lack of regulation means that the communication of these activities varies significantly and there is a multitude of ways in which mistakes can be made. The autho...

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The role of the film marketer is both vital and challenging. Promotion is one of the industry?s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relat...

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The role of the film marketer is both vital and challenging. Promotion is one of the industry?s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relat...

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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the chall...

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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the chall...

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