Visar resultat för..."Bbc Consumer Publishing"

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive.Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring.This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive.Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring.This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.

'Matt Allwright is my idol. As a comic I'm supposed to say something funny about this book, but actually it's legit useful, helpful advice, written compassionately and clearly. I can absolutely see this becoming my consumer bible. Wonderful stuff!' - JOE LYCETT'Every scam, rogue trader or poor excuse for shoddy service...Watchdog's seen them all. And leading the troops is the consumer superhero who has faced and fought every dodgepot going. Our Matt always has your back, whether he's wearing his cape or not.' - STEPH MCGOVERN'Finally! A book that puts all the info in one place AND makes it funny. Matt is the best at this - making difficult stuff easy to swallow so that we can fight our own corners when he isn't there to fight them for us.' - GABY ROSLINKeep your money in your pocket.In Watchdog: The Consumer Survival Guide, Matt Allwright will help you to help yourself amid the minefield of modern consumer rights and fraudsters, offering practical advice on how to sidestep pitfalls in all areas of life. Each chapter is built around relatable hurdles we all face - renting a flat, buying a car, securing our online data, booking a dream holiday and much more.Packed with useful tips, myth busters and case studies, Watchdog: The Consumer Survival Guide will leave you feeling empowered and save you some pennies along the way.