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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies. This text encourages students to develop an understanding of the service processes that create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing concepts for Australasian organisations, is the rationale of the pedagogy adopted by this text. That approach is warranted for two reasons: - Australian and New Zealand service organisations are developing closer economic ties with the growing markets of their South-East Asian counterparts. - By understanding Australasian service organisations, students will be able to adopt an international perspective on services marketing.

Case Management: Inclusive Community Practice is a consumer-directed social work text that provides health and human services workers with the theory, knowledge and skills to help the vulnerable. The second edition offers a strong in-depth overview of case management using case studies and reflective questions to teach readers to relate theory to practical situations. Clear navigation and updated content make Case Management a learning resource for students and practitioners working across the human services sector.

The topic of play is fundamental to understanding how children grow and learn. Play in Early Childhood Education Second Edition is an essential introduction to the theories behind this play and how it relates to children's development and learning. It enables students and educators to understand the complex learning theories, professional practice and selected government policies that focus on children's play and early learning. This user-friendly text also tackles the rapidly changing contexts where children are raised and educated, demonstrating diverse approaches to play-based learning and considering new insights and possibilities.Features:Includes a wide range of real life case examples; teaching examples; and reflections covering the birth to 8 years age range to illustrate theory in practiceExpert author team of early childhood academicsCross-cultural contexts - examines the power of play in facilitating young children's development and learning in many diverse contexts including Australia, Cambodia, Finland, Tanzania, Singapore and Hong Kong.New to this edition:Revised to take account of recent significant national policy changes in early childhood in Australia (and in other selected countries) which focus on the interpretation and implementation of Early Years Learning Framework (EYLF) and the National Quality Standard - students will see direct links between play and these policy documents.Chapters have been re-organised and re-named to better match course content and to assist students' navigation, and understanding of key topic areas, including:developing early childhood curriculumassessing children including the use of learning storiesinquiry based learningICT and its use with young childrenfacilitating leadership in young childrenworking with infants and toddlersplay in the lives of Aboriginal childrenconsumer culture and its impact on young children's playlearning through science explorationliteracy learning through playurban spaces and play including play space in the virtual worldthe play-work interconnectioncurriculum development and play for children in Finland and other countries; guiding children's behaviour.Five new chapters:Chapter 2 - Early Years Learning: Implications for CurriculumChapter 3 - Assessing Children's Learning through PlayChapter 9 - Play and the Inquiring MindChapter 10 - Guiding Children's BehaviourChapter 12 - Play, Playing Along and Playing it Up: Understanding the Play of Aboriginal ChildrenThe use of ICT based play is covered more extensivelyUpdated with the latest research and referencesUpdated case studies to enable students connect theory to practical teaching situations.Learning FeaturesSection openers & Chapter objectives: Explain the purpose and the content of each section and give readers a clear outline of what they will learn.Reflection feature: Asks students to pause and reflect on content they have just readMargin notes:These draw attention to key concepts/ideas, summarise content and highlight links to the EYLF. Case studies: Illustrate theoretical content through real examples depicting children to assist students relate their learning to practice. Chapter summary: Summarises key points of the chapter to guide readers review content covered.Key Concepts: In each chapter, 4-6 key concepts are defined and explained to enable students develop their vocabulary and understanding of ECE concepts. The new key concept icon identifies where each key concept is discussed in the chapter.Points of discussion and debate: Enable readers to unpack and discuss theories and their practical application.Annotated key references & Chapter references: Encourage further reading and research.

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.

Classroom Management Third Edition provides teachers with the skills to create quality-learning environments with their students, demonstrating effective instructional strategies that engage students in learning as well having the skills to respond positively to misbehaviour and de-escalate conflict. Following the Positive Learning Framework (PLF), the text offers practical strategies for working with challenging behaviours, real life examples of classroom scenarios and critical reflection activities. This edition has also been updated to address the Australian Institute for Teaching and School Leadership (AITSL) Teacher Standards. Providing comprehensive coverage of early childhood, primary and secondary years, Classroom Management is a practical and engaging text that will prepare pre-service teachers for experiences in the classroom.

Qualitative Research Methods, fifth edition, is one of the few texts on qualitative research methods written and published in Australia. This multidisciplinary text is written simply and provides an accessible and practical guide to conducting and analysing qualitative data effectively for undergraduate and postgraduate students entering people-facing professions. It agrees with the ideology that in order to understand people's behaviour, we must first attempt to understand the meanings and interpretations that people give to that behaviour. The content and pedagogical approach introduces students to an updated overview of the research process and helps them navigate through the practical ways of carrying out qualitative research methods: from writing a qualitative research proposal to the application of qualitative enquiry across different groups of individuals. Qualitative Research Methods continues to be an easy to read, solid foundation for students in a variety of disciplines and ensures they are well prepared to conduct qualitative research across real-world projects.

The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing landscape through the clear explanation and practical application of theory. Throughout this text, public relations and communication theories have been dissected, critically analysed and explained in clear language using contemporary Australian examples. Each theory is also demonstrated in its entirety, particularly focusing on how it underpins core public relations functions. This approach aims to teach public relations students theoretical concepts from a micro and macro level. The incorporation of interviews with industry practitioners also provides students with further insight into the realities of public relations and strategic communication as a profession. Public Relations and Strategic Communication aims to make theory accessible and interesting by taking a storytelling approach to ensure readers remain engaged throughout their learning journey. The intention is that this text sparks with students an ongoing curiosity about public relations and communication theory and the profession overall.

Food, Nutrition and Health is an introductory text for all students of food and nutrition. It covers a knowledge matrix that reflects recognised principles and practices, from the basic chemistry of nutrients in foods, to the nature of the food supply and the impact of food consumption on health. This second edition includes more on nutrients and metabolism and introduces important areas in Indigenous food security, social connections with food, and aspects of food science. Fully updated with the inclusion of new chapters, Food, Nutrition and Health sees nutrition as predicated on a scientific knowledge base with specific applications to health within the context of the human life course. With its clear and engaging structure, this second edition equips students with the means to think more holistically about the relationships between nutrition science, and social and environmental issues.

Literacies in Early Childhood takes a deliberately eclectic approach to taking on new ideas about literacy teaching and learning in early childhood education, and challenges conventional thinking on new and returning debates about the 'best' way to teach early literacy. The book is made up of four sections. Section 1 provides a balanced foundation for thinking about how literacy can be understood. Readers are provided with insight into a broad range of issues relevant to being a literacy teacher, and are invited to engage with different dimensions of the range of literacy repertoires required in today's times. Section 2 considers notions of diversity by looking at issues including learning English as a second or additional language, early childhood programs for ATSI children, social justice in early childhood provision, and aspects of interculturalism. In Section 3 the collection focuses specifically on the engagement of young children with pedagogy and the curriculum offered to them. This section includes a diverse selection of extracts and examples from research and practice. In the final section, the authors call literacy teachers to take up a position on what it means to learn literacy and teach literacy in today's contexts. This collection is put forward not to provide definitive answers, but instead to open discussions in classrooms, lecture halls, and school staff rooms. Literacies in Early Childbood intends to be the impetus for much intellectual work toward providing quality and equity in literacy education across schools and early childhood education contexts.

Teaching Literacies: Pedagogies and Diversity, Second Edition addresses the teaching of literacy in primary and secondary schooling. It provides the foundations for understanding some of the issues and challenges in working with students in the current Australian context. All chapters are theoretically grounded in a socio-cultural perspective of literacy. The book provides insights into how literacies might be taught, presenting ideas and teaching strategies that are contextualised within the practices of real classrooms along with broader long term goals for literacy learning. Overall, Teaching Literacies, Second Edition helps pre-service teachers to identify the literacy needs of young people, and to apply their teaching skills to the development of appropriate and effective pedagogies for students from different backgrounds and with different life experiences and expectations.

Social Work: Field of Practice Third edition introduces students to a variety of fields of social work practice which includes Cultural Diversity, Indigenous Australians, Child Protection and Mental Health. It examines emerging fields in order to acknowledge the rich diversity and possibilities of the profession. The text embraces the principles of social justice and human rights, and covers the issues of relevance to social workers and their clients while discussing how policies influence social work practice. With its focus on people and communities, every chapter is written to engage the student audience and to prepare them for the realities of working within a profession which is both challenging and rewarding.

Aboriginal and Torres Strait Islander Legal Relations Second Edition considers the contact of Aboriginal and Torres Strait Islanders with Anglo-Australian law, and deals primarily with the problems the imposed law has had in its relationship with Indigenous people in Australia. The book is comprehensive in scope and covers key issues relating to sovereignty, jurisdiction and territorial acquisition; family law and child protection; criminal law, policing and sentencing; land rights and native title; cultural heritage, heritage protection and intellectual property; anti-discrimination law; international human rights law; constitutional law; social justice, self-determination and treaty issues.

ILaw, Regulation and Ethics introduces students to the responsibilities and standards in health care derived from legal, ethical and regulatory frameworks. The text approaches ethics and law for health care in an integrated and accessible way, covering governance, professional identity, and professional responsibility whereby accountability plays an important role. The text combines examples of legal and administrative decisions with the reasoning behind decisions, to introduce students to societal expectations of institutions and persons engaged in health care. Sourced from a variety of regulatory, ethics, and policy arenas, the examples equip students with the ability to identify and understand appropriate standards in order to practice safely and competently, and to recognize when a situation is problematic and deserving of greater reflection or expert advice. Practice-oriented case examples and critical-reflection questions enhance the text and encourage students to develop effective practice habits, whereby active reflection, reasoning, problem solving and mindfulness become essential components of working in the health care sector.

Teaching Humanities and Social Sciences in the Primary School, Fourth Edition provides a comprehensive overview of how to teach in the humanities and social sciences areas of the curriculum, with practical strategies and contemporary teaching techniques to take into the classroom. The fourth edition has been written and restructured to address the Australian Curriculum - Humanities and Social Sciences and covers all four strands of the subject: History, Geography, Civics and Citizenship and Economics and Business. Cross-curriculum priorities of Aboriginal and Torres Strait Islander Histories and Cultures, Australian's engagement with Asia and Sustainability are incorporated throughout each chapter. Rich with activities, exercises and practical tasks to support learning and help apply theory to practice, Teaching Humanities and Social Sciences in the Primary School is also accompanied by a digital support package, to help pre-service teachers strengthen their subject knowledge and test their own skills.

Aboriginal & Torres Strait Islander Peoples' Health prepares nursing and allied health students for health care practice among Indigenous Australian communities and encourages best clinical practice and skill development. With its focus on cultural competence, community and cultural safety, the text examines theoretical concepts and specific health domains, and provides valued insight into the skills required of health professionals. The text advances the strengths-based approach by highlighting the strengths in communities and health, rather than the deficiencies. The experiences and expert knowledge of the author team are combined with a diverse range of case examples to equip students with an understanding of cultural competencies and to prepare them for the diverse and alternative approaches to health care they will need to adopt when working with Indigenous Australians and community groups.

Sociologic: Analysing Everyday Life and Culture is a contemporary introduction to sociology. You will learn about sociological concepts through examining a variety of theories and theorists, all the while relating and applying this knowledge to your own experiences of everyday life.This book is about studying contemporary society — a fascinating challenge because we are studying something that we are actually part of: that is, we have to look at our everyday experiences and ask, 'why do we consider this normal?'. With such understanding, we can have informed discussions about what traditions of our society are important for us to protect and keep, and what parts we believe we should change.This new edition has been completely revised, and includes five new chapters: Australia in the World; Environment; Science, Technology and Society; Social Movements, and Religion and Contemporary Society.Editor James Arvanitakis has assembled a stellar author team who collectively give students the tools to analyse how society functions, operates and changes... and lay down a challenge to change it for the better.

Learning to Teach, third edition, offers a unique perspective by positioning the reader as a pre-service teacher embarking on their new career. The reader is introduced to three fictional pre-service teachers whose narratives flow throughout the text. These characters share how their personal and professional life experiences have exposed them to new ways of thinking about young people, teaching, and learning.This book explores how educators are working to transform their practices in like-minded communities for radically changing times. It examines current government initiatives and regulations while developing the reader's ability to analyse scenarios, critically reflect on their own assumptions, and develop best teaching practices.

One of the most significant trends in the evolution of global tax systems has been the rise from relative obscurity of thin capitalisation rules, which are perceived as anti-avoidance rules. Despite their prevalence, it is unclear whether thin capitalisation rules: (1) attain tax neutrality (specifically, do these rules mitigate the tax-induced cross-border debt bias); and, (2) are effective in both theory and practice. Taxing Multinationals approaches the issue of thin capitalisation from a novel perspective by conceptualising the cross-border debt bias as the 'disease' and thin capitalisation as merely the 'symptom'. The overarching question guiding this book is whether, given the opportunity to start over, the tax-induced cross-border debt bias would be better addressed by retaining thin capitalisation rules in their current form or whether an alternative reform would be more suited to dealing with this 'disease'. Taxing Multinationals: Preventing tax base erosion through the reform of cross-border intercompany deduction is the seventh volume in the Australasian Tax Teachers' Association (ATTA) Doctoral Series.

This textbook prepares pre-service teacher education students for their transition into professional practice as teachers and invites them to develop a deep understanding of their current and future role as a teacher.By explaining the day-to-day realities of working in schools, this textbook provides realistic answers to questions that make the work of the teacher complex, demanding and satisfying.This book provides insights and links to the Australian Professional Standards for Teachers as they operate in the school and classroom context. It includes suggestions for how preservice teachers can most effectively demonstrate their developing competency in selected Standards as they prepare job applications, respond to interview questions, and develop their professional portfolio. It also explains how to take a more proactive role in the induction program as an early career teacher in the first years of teaching.

Corporations Law: Concepts, Cases, and Culture Textbook and Wordbook examine the three distinct and overlapping areas that relate to company law.Concepts - The text will explore the main concepts and theories behind the law, rules and principles relevant to companies. Cases - The text delves into the key case law in historical and contemporary terms. These cases provide a narrative of the key challenges and gaps in the understanding and operation of the corporation and provide an insight into how and why and how company law have developed. Culture - One of the significant selling features of the book is on the significance of corporate culture and its growing importance within law schools. Corporate culture will be covered throughout the text showing how it shapes corporate governance and regulation, and how cultural shortcomings can lead to corporate misconduct.Textbook features and structureThe structure of the textbook moves away from bigger chapters, and focuses on shorter chapters which deal with separate topics.The aim is to align each chapter based on a 36 hour course using a more modular approach and introductory chapter will be included in the textbook and workbook to clarify this approach.Workbook features and structureThe workbook will have links to the textbook and will be very visual, summarising the main points of the textbook using diagrams, flowcharts and tables. The Workbook will summarise the main concepts in the textbook into explanatory diagrams and flowcharts, and include other pedagogical features such as critical reflection questions, problem-solving questions, visual chapter summaries, end of chapter study questions and case studies

Corporations Law: Concepts, Cases, and Culture Textbook and Wordbook examine the three distinct and overlapping areas that relate to company law.Concepts - The text will explore the main concepts and theories behind the law, rules and principles relevant to companies. Cases - The text delves into the key case law in historical and contemporary terms. These cases provide a narrative of the key challenges and gaps in the understanding and operation of the corporation and provide an insight into how and why and how company law have developed. Culture - One of the significant selling features of the book is on the significance of corporate culture and its growing importance within law schools. Corporate culture will be covered throughout the text showing how it shapes corporate governance and regulation, and how cultural shortcomings can lead to corporate misconduct.Textbook features and structureThe structure of the textbook moves away from bigger chapters, and focuses on shorter chapters which deal with separate topics.The aim is to align each chapter based on a 36 hour course using a more modular approach and introductory chapter will be included in the textbook and workbook to clarify this approach.Workbook features and structureThe workbook will have links to the textbook and will be very visual, summarising the main points of the textbook using diagrams, flowcharts and tables. The Workbook will summarise the main concepts in the textbook into explanatory diagrams and flowcharts, and include other pedagogical features such as critical reflection questions, problem-solving questions, visual chapter summaries, end of chapter study questions and case studies

Professional and Therapeutic Communication, second edition, provides students with a comprehensive understanding of communication as they enter complex and diverse multidisciplinary healthcare environments. It guides students through concepts fundamental to both the professional and therapeutic elements of the caring relationship and all aspects of interpersonal interaction that are essential to safe, high-quality healthcare. The book is updated with rich pedagogical features to support student learning and includes additional content focusing on the important use of 'self' in communication, extending into concepts of reflection and practice. It promotes skills development throughout with an emphasis on providing content for healthcare students from all health disciplines so they can effectively communicate with patients, clients and consumers in contemporary healthcare contexts.

Media Law Cases Materials and Commentary examines the basic principles of the substantive areas of law affecting the practice of contemporary media organisations including defamation, invasion of privacy and freedom of information.Using carefully selected excerpts from recent cases and legislation and insightful author commentary, the book introduces important media concepts and helps readers put these into both legal and media contexts. Updated case studies and questions throughout the chapters draw out concepts in the extracted source materials and encourage deeper discussion.

Assessment is central to learning. It is not just about testing or measuring learning; it is a key part of the whole learning process. Positive experiences of assessment can enable students' capacity for self-directed learning throughout life, making them curious, goal-orientated, aware of success criteria (or able to formulate their own criteria), and effective evaluators of their own work.There have been significant changes in how curriculum authorities, schools and teachers approach learning, teaching and assessment. Teachers need to know how to design effective and engaging assessment, how to assist and encourage their students, how to provide feedback that enables learning, how to make judgements and to measure the extent to which students reached the standards at the end of a learning period, how to interpret data and report on students' progress.This text demonstrates how and why assessment should be firmly embedded in the day-to-day practices of teaching and learning. Teachers learn as much from the assessment as their students do. The reflective practices required to capitalise on this knowledge to further learning are addressed throughout the book.This book will give pre-service teachers, and current teachers as well, ways of developing the skills, competencies and confidence necessary to conduct assessments that will complement their teaching and enrich their students' learning.

Transition to Nursing Practice: From Student to Professional provides students with a comprehensive introduction into the nursing profession and the capabilities they need for practice.Written by experts in their field, the text takes an evidence-based approach to understanding workplace readiness of graduate nurses. It presents the theoretical principles that underpin the concept of readiness and asks students to apply these principles in preparation for personal, professional, clinical and industry domains of practice. Included are case studies and activities to develop students' understanding of the nursing profession and practical worksheets to help students build a career-ready portfolio.The text aims to build confidence in students as they prepare to enter their first year of practice by enabling them to identify and consolidate the essential capabilities needed to adjust to and grow in their professional role as a registered nurse.