Visar resultat för..."World Advertising Research Center"

Charles Maland focuses on the cultural sources of the on-and-off, love-hate affair between Chaplin and the American public that was perhaps the stormiest in American stardom.

An incisive history of the controversial Google Books project and the ongoing quest for a universal digital libraryLibraries have long talked about providing comprehensive access to information for everyone. But when Google announced in 2004 that it planned to digitize books to make the world's knowledge accessible to all, questions were raised about the roles and responsibilities of libraries, the rights of authors and publishers, and whether a powerful corporation should be the conveyor of such a fundamental public good. Along Came Google traces the history of Google's book digitization project and its implications for us today.Deanna Marcum and Roger Schonfeld draw on in-depth interviews with those who both embraced and resisted Google's plans, from librarians and technologists to university leaders, tech executives, and the heads of leading publishing houses. They look at earlier digital initiatives to provide open access to knowledge, and describe how Google founders Sergey Brin and Larry Page made the case for a universal digital library and drew on their company's considerable financial resources to make it a reality. Marcum and Schonfeld examine how librarians and scholars organized a legal response to Google, and reveal the missed opportunities when a settlement with the tech giant failed.Along Came Google sheds light on the transformational effects of the Google Books project on scholarship and discusses how we can continue to think imaginatively and collaboratively about expanding the digital availability of knowledge.

An incisive history of the controversial Google Books project and the ongoing quest for a universal digital libraryLibraries have long talked about providing comprehensive access to information for everyone. But when Google announced in 2004 that it planned to digitize books to make the world's knowledge accessible to all, questions were raised about the roles and responsibilities of libraries, the rights of authors and publishers, and whether a powerful corporation should be the conveyor of such a fundamental public good. Along Came Google traces the history of Google's book digitization project and its implications for us today.Deanna Marcum and Roger Schonfeld draw on in-depth interviews with those who both embraced and resisted Google's plans, from librarians and technologists to university leaders, tech executives, and the heads of leading publishing houses. They look at earlier digital initiatives to provide open access to knowledge, and describe how Google founders Sergey Brin and Larry Page made the case for a universal digital library and drew on their company's considerable financial resources to make it a reality. Marcum and Schonfeld examine how librarians and scholars organized a legal response to Google, and reveal the missed opportunities when a settlement with the tech giant failed.Along Came Google sheds light on the transformational effects of the Google Books project on scholarship and discusses how we can continue to think imaginatively and collaboratively about expanding the digital availability of knowledge.

A case study in American philanthropy, this book describes the beginnings of the Center for Hellenic Studies, a research institute established in 1961 in Washington, D.C. as an outpost of Harvard University. Each year eight post-doctoral fellows come from all over the world to live at the center and do research in ancient Greek literature, philosophy, or history. The idea behind this arrangement began with the preeminent philanthropist Paul Mellon's interest in finding a project to advance the humanities. Eric Lindquist traces the ten-year evolution of the center from Mellon's first general notion. In the process he portrays some of the hopes and fears for the humanities, especially the classics, in America during the period following World War II and the climate of opinion that led to the establishment of the center. The study concludes with a short account of the subsequent development of the center. This is the first published account of the origins of the center. Originally published in 1990.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

A case study in American philanthropy, this book describes the beginnings of the Center for Hellenic Studies, a research institute established in 1961 in Washington, D.C. as an outpost of Harvard University. Each year eight post-doctoral fellows come from all over the world to live at the center and do research in ancient Greek literature, philosophy, or history. The idea behind this arrangement began with the preeminent philanthropist Paul Mellon's interest in finding a project to advance the humanities. Eric Lindquist traces the ten-year evolution of the center from Mellon's first general notion. In the process he portrays some of the hopes and fears for the humanities, especially the classics, in America during the period following World War II and the climate of opinion that led to the establishment of the center. The study concludes with a short account of the subsequent development of the center. This is the first published account of the origins of the center. Originally published in 1990.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

The terrorist attacks of September 11, 2001 created a new political landscape and a new era of warfare. Language, Symbols, and the Media, now in paperback, offers insights into the impact and influence of 9/11 upon our cultural, social, and political life. The book opens with an introductory chapter on communications, media language, and visual symbolism in the immediate wake of the attacks. The second chapter considers the challenge to religious pluralism, analyzing the grounds for the immediate backlash against Islam. Chapter 3 reviews several crucial historical and contemporary Supreme Court rulings relevant to the limitations of free speech in times of war and national crises. The consideration of First Amendment rights is continued in chapter 4, which places the Patriot Act in historical context by comparing the legislation and its interpretation of it to other legislation passed in response to past American crises. The immediate aftermath of the attacks witnessed many calls for an end to "the age of irony" and a return to "traditional values." Chapter 5 considers some contrarian responses and analyzes the impact of irony as a rhetorical device in American culture. The unifying role of sport in the post-9/11 healing process in America is examined in chapter 6. Chapter 7 examines the reactions and responses of young adults to the events of 9/11 one year later. Chapter 8 demonstrates how politicians received a public "makeover" of their careers. Chapter 9 explores the impact of 9/11 on the rhetoric of advertising, while chapter 10 focuses more closely on how it affected the tourism industry. A concluding chapter examines several instances of media self-censorship and its implications for the policymaking process during times of crisis. This volume will be of interest to cultural studies specialists, sociologists, journalists, political scientists, historians, as well as general readers.

Winner of the Sales and Marketing Business Book Awards2024   Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't understand the psychology of pricing, having the wrong price can undermine your chances for success.   Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:   How much should we charge for our product or service?   How much are our customers willing to pay?   If we increase our price, will we lose customers?   How can setting prices help us cover our costs?   What are the benefits of a pricing strategy?   Will increasing or decreasing prices help my business to succeed?  Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.   Judge’s feedback for Double Your Price from the Business Book Awards 2024: "Double Your Price has changed the way the judges think about pricing” “It’s easy to navigate, and takes a simple concept and explains convincingly why it should be applied to any business” “It gives compelling strategies to address chronic undercharging, ways to build the value to the customer as well as useful insights on pricing with premium customers in mind” “Well-researched and actionable, the judges were impressed with what they discovered about the psychology of pricing”