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Vajrayogini is a female enlightened Deity of Highest Yoga Tantra who is the manifestation of the wisdom of all Buddhas. By engaging in the Tantric practice of Vajrayogini under the guidance of a qualified Spiritual Guide, sincere practitioners can completely purify their body, speech and mind and attain a state of full enlightenment, the ultimate goal of human life. This comprehensive guide provides a detailed and practical explanation of the two stages of Vajrayogini practice - generation stage and completion stage - and shows how we can integrate these practices into our daily life, thereby transforming every moment of our life into the path to enlightenment. It is a unique guide to becoming a Tantric enlightened being in the modern world.

The Tantric Dakini Oracle is a system of divination based on the authors' work in the Ranipur Jharial Temple of Orissa, India. The temple contains stone carvings of 64 Dakinis, ancient symbolic representations of the female principles of intuitive wisdom. The Dakinis are the guardians of the deeper mysteries of the self, and it is through them that the secrets of inner transformation are opened. Nik Douglas, a scholar of both Sanskrit and Tibetan, has drawn upon his extensive knowledge of Tantric mystical teachings to create a modern synthesis of their system of divination. The 65 cards in the deck are a collage of surrealistic images representing symbols and archetypes that are designed to affect both conscious and subconscious levels of perception. Created by artist Penny Slinger, the cards are a mirroring device that evokes subtle memories, sentiments, desires, or fears. Mediation on the images of The Tantric Dakini Oracle puts the reader in contact with the energies of the Dakinis, opening a path to one's inner world and enhancing the user's faculties of clairvoyance and visualization.The oracle also uses two layouts to release individual psychic power--the Tree of Life and The Great Universe Map. The Tree of Life depicts the chakra centers of the yoga body to engage the kundalini energies of the individual diviner. The Great Universe Map explores the astrological influences upon individuals and situations.

Esoteric Orientalism studies Victorian esotericism and academic Orientalism as the nineteenth century's most significant comparative frameworks for understanding global religions, languages, and cultures. Occultist formations like the Theosophical Society (led by Helena Petrovna Blavatsky) and Orientalist disciplines like philology and comparative religion (as exemplified by Friedrich Max Müller) both believed in the essential kinship of East and West, routed through the Aryan family hypothesis-generating new visions of race and caste even while expanding the category of self. Still, theosophy and philology shared a contentious relationship. Blavatsky's writings anticipate postcolonial commentary in critiquing Orientalist scholarly presumption; her fantastical citational practices hold a mortifying mirror to academic Orientalism. Ultimately, this study traces how heterogeneous, riven, and powerfully consequential the larger discourse of Orientalism could be. Esoteric Orientalism combines broad historical narrative with literary close reading, recasting Theosophy as a speculative and imaginative construct through which to read Orientalist discourse more broadly.

Esoteric Orientalism studies Victorian esotericism and academic Orientalism as the nineteenth century's most significant comparative frameworks for understanding global religions, languages, and cultures. Occultist formations like the Theosophical Society (led by Helena Petrovna Blavatsky) and Orientalist disciplines like philology and comparative religion (as exemplified by Friedrich Max Müller) both believed in the essential kinship of East and West, routed through the Aryan family hypothesis-generating new visions of race and caste even while expanding the category of self. Still, theosophy and philology shared a contentious relationship. Blavatsky's writings anticipate postcolonial commentary in critiquing Orientalist scholarly presumption; her fantastical citational practices hold a mortifying mirror to academic Orientalism. Ultimately, this study traces how heterogeneous, riven, and powerfully consequential the larger discourse of Orientalism could be. Esoteric Orientalism combines broad historical narrative with literary close reading, recasting Theosophy as a speculative and imaginative construct through which to read Orientalist discourse more broadly.

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.

Gamification plays a major role in individual and business decision-making in today’s digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and interactive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product.In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This edited collected investigates why the use of gamification in marketing is vital to enhance the customer base and increase revenue, whilst also critically exploring the dark side of gamification and ethical issues. Chapters cover various marketing domains, including tourism marketing, social marketing and sustainable marketing, to provide a comprehensive resource on this emerging area.This volume will be an essential resource for scholars researching and teaching across marketing, as well as innovation, technology, and business ethics.

Gamification plays a major role in individual and business decision-making in today’s digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and interactive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product.In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This edited collected investigates why the use of gamification in marketing is vital to enhance the customer base and increase revenue, whilst also critically exploring the dark side of gamification and ethical issues. Chapters cover various marketing domains, including tourism marketing, social marketing and sustainable marketing, to provide a comprehensive resource on this emerging area.This volume will be an essential resource for scholars researching and teaching across marketing, as well as innovation, technology, and business ethics.