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A Wall Street Journal BestsellerAn insider’s revealing and in-depth examination of Big Tech’s failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world.Trampled by Unicorns: Big Tech’s Empathy Problem and How to Fix It explores how technology has progressed humanity’s most noble pursuits, while also grappling with the origins of the industry’s destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech’s stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.Offering an account of the world of tech startups in the United States and Europe—from Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name a few)—Trampled by Unicorns argues that the causes and consequences of Big Tech’s failures originate from four main sources: the Valley’s cultural insularity, the hyper-growth business model, the sector’s stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track.Gavet, a leading technology executive and former CEO of Ozon, an executive vice president at Priceline Group, and chief operating officer of Compass, formulates a clear call to action for industry leaders, board members, employees, and consumers/users to drive the change necessary to create better, more sustainable businesses—and the steps Western governments are likely to take should tech leaders fail to do so. Steps that include reformed tax codes, reclassification of platforms as information companies, new labor laws, and algorithmic transparency and oversight.Trampled by Unicorns’ exploration of the promise and dangers of technology is perfect for anyone with an interest in entrepreneurship, tech, and global commerce, and a hope of technology’s all-empowering prospect. An illuminating book full of insights, Trampled by Unicorns describes a realistic path forward, even as it uncovers and explains the errors of the past. As Gavet puts it, “we don’t need less tech, we need more empathetic tech.” And how that crucial distinction can be achieved by the tech companies themselves, driving change as governments actively pave the road ahead.

A year of HBR's essential thinking on tech—all in one place.From quantum computing and next-generation digital health tools to virtual reality training and the dawn of the commercial space age, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?The Year in Tech 2022: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

A year of HBR's essential thinking on tech—all in one place.From quantum computing and next-generation digital health tools to virtual reality training and the dawn of the commercial space age, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?The Year in Tech 2022: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

‘A smart gender-flipped version of Moby Dick’ Daily Telegraph‘A clever and original skewering of a classic’ i News‘A brilliantly written reordering of Moby-Dick’ Philip HoareCall Me Ishmaelle reimagines the epic battle between man and nature in Herman Melville’s Moby Dick from a female perspective – perfect for fans Madeline Miller, Percival Everett and Barbara KingsolverIn 1843, in a small village on the stormy Kent coast, Ishmaelle is born. She grows up swimming with dolphins and eventually – desperate for a life at sea – she disguises herself as a cabin boy and travels to New York.As the American Civil War breaks out, Ishmaelle boards a whaling ship led by the obsessive Captain Seneca, a Black free man of heroic stature who is haunted by a tragic past. Here, she finds protectors amidst the bloody male violence of whaling and discovers a mysterious bond between herself and the mythical white whale Moby Dick…‘One of the most valuable writers in the world’ Deborah Levy‘Guo has gender-flipped this intimidating text with bravura and style… Call Me Ishmaelle takes us on a courageous journey: it’s no aping of a classic, rather a vision of a young woman sailing out to discover not a whale but her own self. And in that, it happily succeeds’ Daily Telegraph‘An astonishingly ambitious undertaking . . . you’re in the hands of a genuine storyteller’ New York Times Book Review

Call Me Ishmaelle reimagines the epic battle between man and nature in Herman Melville’s Moby Dick from a female perspective.'Brilliantly written... ambitious, brave, strange' Philip Hoare‘A clever and original skewering of a classic’ i1843. Ishmaelle is born in a small village on the stormy Kent coast where she grows up swimming with dolphins. After her parents and infant sister die, her brother, Joseph, leaves to find work as a sailor. Abandoned and desperate for a life at sea, Ishmaelle disguises herself as a cabin boy and travels to New York.As the American Civil War breaks out in 1861, Ishmaelle boards the Nimrod, a whaling ship led by the obsessive Captain Seneca, a Black free man of heroic stature who is haunted by a tragic past. Here, she finds protectors in Polynesian harpooner, Kauri, and Taoist monk, Muzi, whose readings of the I-Ching guide their quest.Through the bloody male violence of whaling, and the unveiling of her feminine identity, Ishmaelle realises there is a mysterious bond between herself and the mythical white whale, Moby Dick. Xiaolu Guo has crafted a dramatically different, feminist narrative that stands alongside the original while offering a powerful exploration of nature, gender and human purpose.Perfect for fans Madeline Miller, Percival Everett and Barbara Kingsolver