Naked Conversations Why Businesses Should Blog and How to Do it Effectively
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(130.19 kr exkl. 6% moms)
Beskrivande text
Uses more than fifty case histories to explain why blogging is an efficient method of business communication. This book explores how blogging has changed the rules of communication and competition. It gives business owners the tools to launch an effective blogging strategy and the reasons.
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Övrig information
Robert Scoble is Microsoft s best known blogger, with over 3.5 million visitors to his main blogsite annually. By day, as a "technical evangelist" (a marketing position) he helps run Microsoft s Channel 9 website and can be seen with his camcorder taping interviews and getting people inside looks at Microsoft s people and technology. He started blogging in 2000 and within a few weeks, he was invited to Steve Wozniak s Super Bowl party. Shel Israel has been consulting for over 20 years. He has played a key strategic role in introducing some of technology's most enduring products including: SoundBlaster, PowerPoint, Filemaker, MapInfo and Sun Microsystems workstations and more. He is editor in chief of Conferenza Premium Reports.
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Innehållsförteckning
1. Souls of the Borg. 2. Everything Never Changes. 3. Word of Mouth on Steriods. 4. Direct Access. 5. Little Companies, Long Reach. PART I. 6. Consultants Who Get It. 7. Survival of the Publicists. 8. Blogs and National Cultures. 9. Thorns in the Roses. PART II. 10. Doing It Wrong. 11. Doing It Right. 12. How Not to Get Dooced. 13. Blogging in a Crisis. PART III. 14. Emerging Technology. 15.The Conversational Era. Acknowledgements. Index.
(Whitaker)
Recensioner
"Scoble ... and ... Israel have put together a bible for business bloggers... This book should be in all public libraries and academic business collections." (Library Journal, January 15, 2006) "...this book is an essential guide to best practice." (Publishers Weekly, December 5, 2005) "...essential reading...(would) highly recommend to anyone..." (Financial World, May 2006)
(Bookdata)
Detaljerad information
| Artikelid: |
9780471747192 |
| ISBN 10: |
047174719X |
| Förlag: |
John Wiley And Sons Ltd |
| Utgivningsdatum: |
2006 (ursprungligen 20060131) |
| Utgivningsland: |
Sverige |
| Utgivningsort: |
New York |
| Språk: |
English |
| Medarbetare: |
Shel Israel |
| Upplaga |
1 |
| Format: |
Hardback |
| Antal sidor: |
272 |
| Vikt: |
459 g |
| Höjd: |
236 mm |
| Antal komponenter: |
1 |
