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Listan innehåller 10000 träffar.
Foundations of Marketing
The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting t...
Microeconomics and Behavior
Robert Franks Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The books clear narrative appeals to students, and its numerous examples help s...
Statistics for Business and Economics & MathXL Student Access Card Package - Global Edition
A classic text for accuracy and statistical precision. Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple canned applications. This text is also at a mathematica...
Services Marketing - Integrating Customer Focus Across the Firm
european economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. this european edition provides students with a complete introduction to the unique marketi...
Corporate Finance, European Edition
Suitable for 1st year Finance or Business students, with key notation boxes, numerous case studies and examples, practice questions and suggested additional reading.
Cultures and Organizations: Software of the Mind 3rd Edition - Software for the Mind
The revolutionary study of how the place where wegrew up shapes the way we think, feel, and act--with new dimensions and perspectives Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations exa...
Building Lean Supply Chains with the Theory of Constraints
INNOVATION STRATEGIES for building and managing the supply chain using Lean and the Theory of Constraints (TOC) with an emphasis on systems thinking, Building Lean Supply Chains with the Theory of Constraints uniquely integrates TOC with Lean, ill...
The Intelligent Investor - The Classic Text on Value Investing
The Original 1949 Edition. Benjamin Graham's classic best seller on value investing has taught and inspired hundreds of thousands of people worldwide. This reissue of the pure, unadulterated 1949 text by Graham offers the investing principles as h...
57%Business Marketing: Connecting Strategy, Relationships, and Learning - Connecting Strategy, Relationships and Learning
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitabl...
Getting Things Done: The Art of Stress-Free Productivity
Veteran coach and management consultant Allen shares the breakthrough methods for stress-free performance that he has introduced to thousands. He explains how to assess goals, relax, and stay focused.
The Toyota Way - 14 Management Principles from the World's Greatest Manufacturer
"This book will give you an understanding of what has made Toyota successful and some practical ideas that you can use to develop your own approach to business."--Gary Convis, Managing Office of Toyota Fewer man-hours. Less inventory. The highest ...
Moments of Truth - New Strategies for Today's Customer-driven Economy
The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.
Snakes in Suits - When Psychopaths Go to Work
"Snakes in Suits" is a compelling, frightening, and scientifically sound look at exactly how psychopaths work in the corporate environment: what kind of companies attract them, how they negotiate the hiring process, and how they function...
Making Work Work for the Highly Sensitive Person
"A perceptive guide"-- publishers weekly if you feel drained and debilitated at work, or your work doesn't fulfill your creativity, you may be among the 20 percent of the population who are overwhelmed by job pressures. the highly sensitive person...
Introduction to the ITIL Service Lifecycle, 2nd Edition - From the Official Publisher of ITIL. Office of Government Commerce
This publication is your gateway to ITIL. It explains the basic concept of IT Service Management and the place of ITIL, introducing the new lifecycle model, which puts into context all the familiar ITIL processes from the earlier books. This title...
Introduction to Revenue Management for the Hospitality Industry - Principles and Practices for the Real World, An
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framewo...
The Paradox of Choice - Why More is Less
The author of The Battle for Human Nature explains why too much choice has led to the ever increasing complexity of everyday decisions, why too much of a good thing has become detrimental to human psychological and emotional well-being, and how to...
ReWork - Change the Way You Work Forever
From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technolo...
Shrinkwrap: Statistical Techniques in Business and Economics with Connect Plus Online Access
Lind/Marchal/Wathen is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversation...
Multivariate Data Analysis - Global Edition
For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-orien...