Fler böcker av Philip Kotler

  • Marketing 4.0

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

    Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate t...

  • Marketing Management 3rd edn

    Philip Kotler

    The classic Marketing Management is an undisputed global best-seller an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial ...

  • Marketing 3.0

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

    Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that ...

  • Kotlers marknadsföring

    Philip Kotler

    Många gamla tekniker, klichéer och myter om hur marknadsföring fungerar vederläggs i den här boken. Philip Kotler visar hur marknadsföringen måste fungera i dagens föränderliga företagsvärld. Läs mer Marknadsföringen måste anpassa sig till en omvä...