Predictably Irrational (häftad)
Häftad (Paperback / softback)
Antal sidor
revised and expanded edition.
HarperCollins Publishers Ltd
197 x 128 x 24 mm
293 g
Antal komponenter
Predictably Irrational (häftad)

Predictably Irrational

The Hidden Forces That Shape Our Decisions

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Häftad Engelska, 2009-03-05
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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Det finns 1 recension av Predictably Irrational. Har du också läst boken? Sätt ditt betyg »
  1. Även om boken beskriver experimenten som är grunden...
    Occhamrazor, 10 juli 2013

    Även om boken beskriver experimenten som är grunden till alla slutsatser så är det förståeligt och lättolkad information som ger en hög trovärdighet. Argumentationen om används är även den enkel att förstå samt förhållandevis lätt att relatera till.
    Boken beskriver uteslutande vuxnas beteende och resonemang (oftast yngre vuxna som högskolestudenter) så den går inte att applicera på yngre människor som tonåringar och yngre i samma utsträckning då de inte har samma förutsättningar att göra... Läs hela recensionen

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Recensioner i media

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times 'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.' Jerome Groopman, New York Times bestselling author of How Doctors Think 'PREDICTABLY IRRATIONAL is wildly original. It shows why-much more often than we usually care to admit-humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.' George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

Övrig information

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.