Managing Brand Equity (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
299
Förlag
John Wiley And Sons Ltd
Dimensioner
244 x 166 x 29 mm
Vikt
550 g
Antal komponenter
1
ISBN
9780029001011
Managing Brand Equity (inbunden)

Managing Brand Equity

Capitalizing on the Value of a Brand Name

Inbunden Engelska
419
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An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; name awareness; and customer base.
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