Crossing the Chasm (ljudbok)
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Format
Ljudbok
Filformat
MP3
Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Inläsare
Mike Chamberlain
Utgivningsdatum
2012-12-11
Förlag
HarperCollins
ISBN
9780062262714

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Crossing the Chasm (ljudbok)

Crossing the Chasm Ljudbok

Marketing and Selling Technology Projects to Mainstream Customers

av Geoffrey A Moore
Ljudbok (MP3), Engelska, 2012-12-11
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. Its essential reading for anyone with a stake in the worlds most exciting marketplace.
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