Name: Ambush Marketing Toolkit
Price: 273.00 SEK
Availability: Discontinued
Author: Kim Skildum-Reid
ISBN: 9780070138087

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Format: Häftad (Paperback)
Språk: Engelska
Antal sidor: 256
Utgivningsdatum: 2007-09-01
Upplaga: Australian ed
Förlag: McGraw-Hill Education / Australia
Dimensioner: 247 x 203 x 12 mm
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Antal komponenter: 1
Komponenter: CD-ROM (1), Paperback (1)
ISBN: 9780070138087

Make the most of ambush marketingThere is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World Cup.In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sponsorship marketing experience into the topic of ambush marketing.The Ambush Marketing Toolkit (with accompanying CD) provides sponsors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush.When conceptualized and managed on a superficial level, sponsors can be easily ambushed by competitors - those who are able to build stronger and more meaningful relationships with the target audience despite their non-sponsor status. And that's why most marketers should be itching to gat hold of The Ambush Marketing Toolkit, because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.--Suzanne Pollock, AMAMI for the Australian Marketing Institute

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The Sponsorship Seeker's Toolkit, Fourth Edition

Kim Skildum-Reid

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit , fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate...

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The "Ambush Marketing Toolkit" will either help you plan your attack, or defend against one.

Kim Skildum-Reid is one of the worlds most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seekers Toolkit' and 'The Sponsors Toolkit', both published by McGraw-Hill. As for ambush marketing? Shes done them, shes stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships